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Superlenny Casino finds its feet as a casino affiliate site

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In the past, choosing an online casino was a relatively simple matter. All you had to do was navigate to one of the few sites out there and start playing. This was made even easier since most of the top sites a decade ago were simply extensions of the leading brick-and-mortar bookmakers. However, with the digital age taking full effect, this simple past is no longer a reflection of the current state of the market. Finding an online casino or sports betting website can be an overwhelming process these days, and the sheer number of potential choices is dizzying at times. Now one of the most memorable online casinos SuperLenny has made the jump into the casino affiliate market to help players find the right site for them.

At the end of 2018, SuperLenny closed down as a casino site. Rather than being consigned to the depths of the internet, SuperLenny has undergone a repackaging as a comparison site.

Why an online comparison site?
Online comparison websites do exactly what their name says – they allow you to compare many websites at once and make an informed decision based on the information provided in several set categories. In this sense, comparison websites act as aggregators of all the available sites out there and establish the criteria to compare them. Comparison websites provide less of a substantive review, rarely making a direct recommendation on which website you should use. Instead, you can go on comparison websites, such as SuperLenny, to compare all the possible options available and come to a more informed decision.

At a time of stricter regulations and operational difficulties, many casinos are feeling the pinch. Online comparison sites on the other hand are less exposed. In the case of SuperLenny it was the right decision to switch from operator to affiliate.

The convenience factor
Possibly the biggest attraction of comparison websites is the convenience factor. With the overwhelming amount of choice out there these days, it is simply not feasible to check each individual website and make an informed decision that way. In fact, if you were to do things this way, you wouldn’t have any time left to actually get down to betting and hopefully win some money. In this regard, using a comparison website can save you a considerable amount of time. Additionally, it also allows you to conduct a much more thorough search given how easy it would be to miss a website when conducting a manual search of all the options on offer.

Impartial advice vs biased reviews
Perhaps more surprisingly, comparison websites are a great way to give you access to information about the various options available without advocating for a specific one. With an innumerable number of blogs on the internet now, you can never be too sure where the person writing the review is getting their information from and how impartial they are in making a recommendation. With comparison websites, this doesn’t become an issue, as information about casinos is simply listed in an impartial manner rather than trying to sell you on one specific option. In fact, since comparison websites operate by receiving a commission when someone clicks on a referral link, it makes sense for them to offer you as many options as possible.

SuperLenny would appear to have an added advantage here. The Lennytalks section of the website is perfect for serving casino offers, news and promotions. As a trusted brand name, it is easier for SuperLenny to leverage that trust to provide users with casino information. For less established brands, this is an uphill struggle.

Will SuperLenny start a trend?
It is possible that more online casinos will look to the comparison model as a way to whether these uncertain times. Many operators may well be looking at SuperLenny on a more long-term scale before diving in themselves.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Superlenny Casino finds its feet as a casino affiliate site

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Swintt extends presence in key markets through Play North partnership

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Sought-after software provider joins forces with innovative online gaming company to distribute Elysium Studios – Driven by Swintt titles in MGA and NL markets

Rapidly expanding online casino software supplier, Swintt, has doubled down on its mission to increase its presence in regulated markets worldwide after announcing a new partnership with Play North that will share Elysium Studios games with a wide new audience.

With the deal being specifically targeted at MGA and NL-regulated jurisdictions, Swintt will now share its full library of content with Play North brands Kansino and Pikakasino, with a particular emphasis being placed on the newer Elysium Studios – Driven by Swintt collection of slots.

This will no doubt be the case for the Elysium Studios title, I Hate Fairytales, which plunges players into a darkly whimsical world where twisted versions of beloved fairytales set the stage for thrilling gameplay

Of course, with Play North’s mission since forming in 2018 being to always put the player at the heart of the action, the new range of Elysium Studios games will assist the group in providing a more engaging experience to customers while helping Swintt raise its profile in two key markets.

David Mann, Chief Executive Officer at Swintt, said: “Increasing our presence in regulated markets has always been at the heart of Swintt’s growth strategy, so teaming up with an exciting brand like Play North obviously comes as great news for our ongoing expansion plans.

“Like us, Play North are a young company with a firm focus on putting the player at the centre of everything they do – and with a strong presence in MGA and NL-regulated markets, the deal will help us share our exciting Elysium Studios titles with audiences on both of their online platforms.”

Daphne Xerri, Chief Product Officer at Play North, said: “With a mission statement to always put players at the core, Play North is dedicated to bringing the very best in online casino content to customers in MGA and NL-licensed markets – and partnering Swintt will only further this aim.

“In particular, the provider’s popular range of Elysium Studios – Driven by Swintt games look to have all the right ingredients to really make an impact with players on both our Kansino and Pikakasino brands and we’re really excited to discover how they perform over the coming weeks.”

The post Swintt extends presence in key markets through Play North partnership appeared first on European Gaming Industry News.

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Evoplay introduces betting-inspired mechanics in new release Instant Soccer

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Evoplay, the award-winning game development studio, has released Instant Soccer, a football-themed instant game designed to provide quick, strategic gameplay.

Developed with simplicity in mind, the game blends intuitive mechanics with the thrill of sports betting, allowing players to engage quickly and effortlessly.

By combining the excitement of football with familiar betting-inspired features, Instant Soccer offers a fresh take on instant games that appeals to a broad player base.

The title allows players to set their target multiplier before the round begins, aiming to match or exceed it when the final multiplier is revealed. The more ambitious the target, the greater the risk and reward, with a maximum win of up to 10,000x the bet.

To support a tailored experience, Instant Soccer includes a Chance of Winning indicator based on the selected target and Advanced Autoplay, enabling players to automate rounds with customisable conditions.

A Quick History feature also enhances transparency and engagement, allowing users to track round outcomes and view top player rankings in real-time.

Ivan Kravchuk, CEO at Evoplay, said: “With Instant Soccer, we’ve created a game that merges the simplicity of instant play with the energy of football and the strategy of sports betting.

“It’s designed to appeal to a wide audience, whether you’re a football fan, a casual gamer, or someone looking for short, engaging sessions. We’re confident it will deliver strong results for our partners across multiple markets.”

The post Evoplay introduces betting-inspired mechanics in new release Instant Soccer appeared first on European Gaming Industry News.

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“Play’n GO will never supply games to sweepstakes casinos” – CEO Johan Törnqvist

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Swedish gaming giant confirms its ongoing commitment to regulated markets globally and raises concerns over the circumventing of existing legal frameworks regarding so-called ‘sweepstakes casinos’

Play’n GO, the world’s leading casino entertainment provider, has today announced that the company’s unmatched portfolio of games will never be supplied to so-called ‘sweepstakes casinos’.

Play’n GO CEO and Co-Founder Johan Törnqvist, said: “Sweepstakes casinos do not operate inside a regulated framework and that’s not something we support. Our commitment to regulated markets is absolute. We will never supply our games to sweepstakes casinos.”

The announcement comes as so-called sweepstakes casinos are increasingly under scrutiny by regulators and lawmakers, especially in the US.

Shawn Fluharty, Head of Government Affairs for Play’n GO, added: “Sweepstakes casinos threaten the regulated market model that many of us in the industry have worked so hard to achieve, which protects players first and foremost, and delivers much-needed revenue to jurisdictions.

“Regulators across the US in particular are rightfully beginning to crack down on these unregulated operations. And I can say with confidence that regulators have long memories – anyone doing business with sweepstakes casinos today will find it very difficult to do business in a future regulated market.

“Additionally, lawmakers certainly have an interest in protecting licensees and state revenues going forward.”

Play’n GO has been a vocal advocate for increased regulation in the online gaming space for many years.

The company was the first supplier in the industry to publicly rule out producing ‘bonus buy’ games, now banned by the UK and Dutch regulators and under discussion by many other regulators too.

In a further sign of the increasingly rapid divergence between regulated and unregulated spaces within the industry, Play’n GO was recently recognised as a priority partner by German casino operator Tipico. The partnership programme sees Tipico give Play’n GO games increased visibility and promotional spaces while, crucially, removing games entirely produced by other suppliers who serve both the regulated and black market in Germany.

Magnus Olsson, Chief Commercial Officer of Play’n GO, commented: “It’s no secret that with this decision – much like with our stance towards Bonus Buy games – we have been, and continue to leave a lot of money on the table. But everyone in the industry has a choice about what kind of industry we want.

“We want to see a fully regulated and sustainable industry that protects players, promotes innovation, and ensures that we actually have an industry in the future.

“We are starting to see both regulators and operators, such as with Tipico in Germany, recognise that the future of the industry is through regulation. It’s time for other suppliers to do their part too and I’m delighted to see Play’n GO leading the way once again.”

The post “Play’n GO will never supply games to sweepstakes casinos” – CEO Johan Törnqvist appeared first on European Gaming Industry News.

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