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Superlenny Casino finds its feet as a casino affiliate site

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In the past, choosing an online casino was a relatively simple matter. All you had to do was navigate to one of the few sites out there and start playing. This was made even easier since most of the top sites a decade ago were simply extensions of the leading brick-and-mortar bookmakers. However, with the digital age taking full effect, this simple past is no longer a reflection of the current state of the market. Finding an online casino or sports betting website can be an overwhelming process these days, and the sheer number of potential choices is dizzying at times. Now one of the most memorable online casinos SuperLenny has made the jump into the casino affiliate market to help players find the right site for them.

At the end of 2018, SuperLenny closed down as a casino site. Rather than being consigned to the depths of the internet, SuperLenny has undergone a repackaging as a comparison site.

Why an online comparison site?
Online comparison websites do exactly what their name says – they allow you to compare many websites at once and make an informed decision based on the information provided in several set categories. In this sense, comparison websites act as aggregators of all the available sites out there and establish the criteria to compare them. Comparison websites provide less of a substantive review, rarely making a direct recommendation on which website you should use. Instead, you can go on comparison websites, such as SuperLenny, to compare all the possible options available and come to a more informed decision.

At a time of stricter regulations and operational difficulties, many casinos are feeling the pinch. Online comparison sites on the other hand are less exposed. In the case of SuperLenny it was the right decision to switch from operator to affiliate.

The convenience factor
Possibly the biggest attraction of comparison websites is the convenience factor. With the overwhelming amount of choice out there these days, it is simply not feasible to check each individual website and make an informed decision that way. In fact, if you were to do things this way, you wouldn’t have any time left to actually get down to betting and hopefully win some money. In this regard, using a comparison website can save you a considerable amount of time. Additionally, it also allows you to conduct a much more thorough search given how easy it would be to miss a website when conducting a manual search of all the options on offer.

Impartial advice vs biased reviews
Perhaps more surprisingly, comparison websites are a great way to give you access to information about the various options available without advocating for a specific one. With an innumerable number of blogs on the internet now, you can never be too sure where the person writing the review is getting their information from and how impartial they are in making a recommendation. With comparison websites, this doesn’t become an issue, as information about casinos is simply listed in an impartial manner rather than trying to sell you on one specific option. In fact, since comparison websites operate by receiving a commission when someone clicks on a referral link, it makes sense for them to offer you as many options as possible.

SuperLenny would appear to have an added advantage here. The Lennytalks section of the website is perfect for serving casino offers, news and promotions. As a trusted brand name, it is easier for SuperLenny to leverage that trust to provide users with casino information. For less established brands, this is an uphill struggle.

Will SuperLenny start a trend?
It is possible that more online casinos will look to the comparison model as a way to whether these uncertain times. Many operators may well be looking at SuperLenny on a more long-term scale before diving in themselves.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Superlenny Casino finds its feet as a casino affiliate site

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Crown Reinstated at Sydney Casino

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The NSW Independent Casino Commission has found Crown Sydney suitable to retain its casino licence after nearly three years of intensive remediation.

Chief Commissioner, Philip Crawford, said Crown has come a long way and must now demonstrate its long-term commitment to maintaining suitability.

“The NICC is confident the Crown we deemed suitable today has a strong model to keep operating into the future,” Mr Crawford said.

The NICC’s suitability assessment established that Crown Sydney has fundamentally reformed its business and is operating the casino within the objects of the Act, the requirements of the suitability deed, and in compliance with its regulatory obligations.

In addition to proving it can run the casino lawfully, Crown has remediated its business in other meaningful ways such as building a culture of transparency and accountability across its integrated resort.

“Hard work and transformation aside, the NICC has not forgotten the level of misconduct exposed in 2021 when Crown was found unsuitable,” said Mr Crawford.

“Crown Sydney has ongoing work to reach steady state and it must continue to lift standards and maintain its cultural transformation.

“There is and will always be room for improvement, but Crown is a changed business that is looking toward the future.

“Likewise, the NICC is a changed regulator with enhanced powers, a singular focus on casinos, and a mandate to address the risks of harm.

“This decision is a positive outcome for Crown Sydney, its staff, and the community – who can be sure the NICC will use all of its powers to keep the casino in check.”

In addition to the implementation of hundreds of new internal controls, the Bergin-based reforms have been reflected in a new licence and new regulatory agreement between Crown Sydney, the NSW Government and the NICC.

These agreements include updated settings, such as the removal of fetters to the NICC’s powers, as well as previous compensation trigger clauses that are no longer part of the casino legislation.

Mr Crawford said: “Crown cannot disregard the responsibility and privilege that comes with holding a casino licence. Crown Sydney’s ability to provide a destination hospitality and entertainment venue underpinned by the restricted gaming facility is contingent on its steadfast commitment to continuing suitability, accountability and compliance.”

The post Crown Reinstated at Sydney Casino appeared first on European Gaming Industry News.

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Playtech Expands LeoVegas Partnership to the Netherlands

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Playtech has revealed the extension of its partnership with LeoVegas in the Netherlands, marking a significant development in their collaboration.

LeoVegas will now provide Dutch players with access to a diverse selection of Playtech’s acclaimed Casino Slots and Live Casino games. This expansion follows successful integrations in various regions, including the UK, Spain, Sweden, Denmark, Ontario, Italy and globally on LeoVegas.com.

Remko de Boer, Netherlands Country Manager at LeoVegas Group, said: “We are excited to bring the Playtech catalogue to the Netherlands! We look forward to providing our Dutch customers with the greatest igaming experience through Playtech’s renowned Casino Slots and Live Casino games.”

Diane Crookes, Senior Commercial Director at Playtech, said: “The partnership between LeoVegas Group and Playtech continues to grow stronger. Our partnership with LeoVegas has been a key part of our growth strategy, and we are delighted to continue this journey as we expand into markets and explore new opportunities.”

The post Playtech Expands LeoVegas Partnership to the Netherlands appeared first on European Gaming Industry News.

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3 Oaks Gaming presents a feature-rich trip to the Far East in 3 China Pots: Hold and Win

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Distributor extends 3 Pots series with Asian-themed title

3 Oaks Gaming, an established distributor of iGaming content, has launched 3 China Pots: Hold and Win, the first time the company has integrated the popular 3 Pots mechanic within a Far East-themed title.

The latest instalment from 3 Oaks to incorporate the 3 Pots functionality sees players transported to the allure of the Orient, where the Extra, Double and Multi modifiers influence the Bonus Game once activated.

To trigger the Hold and Win round, Bonus symbols depicting the different pots are added to the progress meter within the main game. Enough blue icons open the Extra Feature, where four respins are awarded instead of the standard three. Red symbols unlock the Double Feature, which activates two game boards, while the purple Multi Feature adds multipliers to random cells.

The Extra, Double and Multi Pot features can all be triggered simultaneously, enhancing the win potential to new heights when the modifiers work in combination.

Additionally, the game’s Mini, Minor and Major Jackpots may appear during the Bonus Game and reward the corresponding cash value, with the Grand Jackpot worth 2,000x also awarded when the entire grid is filled within the Hold and Win mode.

Yuriy Muratov, Chief Commercial Officer at 3 Oaks Gaming, said: “3 China Pots: Hold and Win takes users on a mystical voyage to an opulent palace, where players can uncover a wealth of riches thanks to the captivating 3 Pots mechanic.

“The 3 Pots mechanic continues to grow in popularity and incorporating it within such a popular slot theme will only broaden its appeal to a wider audience.”

The post 3 Oaks Gaming presents a feature-rich trip to the Far East in 3 China Pots: Hold and Win appeared first on European Gaming Industry News.

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