Latest News
Online Punters Having Issues Trusting UK Gambling Sites
Reading Time: 2 minutes
According to the UK Gambling Commission and YouGov, an independent data and public opinion company, most players in the UK don’t trust online casinos.
There have been several surveys held and published by these two authorities. Despite a different scale, period, and groups of respondents, the results were strikingly similar.
One of the surveys only questioned over a thousand of gamblers in the UK while another one included many more. One of them only included gamblers while the other one wasn’t limited to gamblers only.
Regardless of these differences, both surveys concluded that:
- Around 70% of gamblers don’t trust the UK’s casino operators
According to the official data, this percentage has dropped by roughly 20% since 2011. That’s certainly alarming for the online gambling industry, especially since so many measures are taken to ensure the player’s safety.
However, it’s the industry’s and, most importantly, its regulators’ own fault. They have been trying to raise awareness regarding rogue casinos, problem gambling and similar casino-related issues in the past.
It seems that with such a decline in casino users’ trust, they’ve been very successful. In a way, this is a good thing too. After all, self-aware gamblers are less likely to suffer from irresponsible gambling outlets.
Punters Don’t Trust Online Casinos
YouGov explored this issue further with more specific questions such as:
- Do you support the decrease of a maximum stake at FOBTs from £100 to £2?
- How serious are gambling companies when they say they want their players to gamble responsibly?
- Do you support prepositions to limit the spending, stakes and speed one can gamble at online casinos?
All three questions revealed that gamblers in the United Kingdom are mostly for further restrictions. This implies that they don’t trust the operators and sites where they place their wagers.
Public Opinion in Numbers
For example, only 9% of people oppose the reduction of a maximum stake at physical betting terminals at bookies. Similarly, only 19% oppose suggestions to add similar limits to online casinos too.
More than 80% and 74% respectively agree with the tightening of gambling options both online and offline.
When it comes to trust related to responsible gambling promotion by the gambling sites, the situation is very similar. 71% think that casinos aren’t serious when they’re promoting responsible gambling.
Likewise, only 26%, or one in four, believe such communications of online casinos are truthful.
Why Is There So Little Trust?
Many stories of gamblers suffering from mobile casinos and their addictions have surfaced in recent months. This includes the ineffectiveness of GAMSTOP and similar problem gambling organizations.
Another example (more than one, in fact) is of casino operators that send self-excluded players promotions and personal offers to make them play casino games again.
Such examples have naturally diminished the public opinion of gambling firms and the industry as a whole. The watchdogs still struggle to protect certain gamblers in some respects, so people generalize this news.
Combined with a gambling stigma and the myths of rogue casinos, like outlined on the blog of GoWin, it’s no surprise that there’s little trust in the casino industry online.
Luckily, the situation is slowly improving thanks to frequent discussions and problem solving efforts. So, this decline in the trust of UK online casinos can’t last forever.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Online Punters Having Issues Trusting UK Gambling Sites
Latest News
SOFTSWISS Wins Best Marketing Campaign Award in iGaming
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SOFTSWISS, a global tech leader in iGaming solutions, has won the Best Marketing Campaign 2025 title at the SiGMA Central Europe Awards for its ‘Hungry for Success? Dive in with SOFTSWISS’ campaign. The award recognises outstanding creativity, innovation, and execution in marketing campaigns that drive measurable engagement and have a significant industry impact.
The campaign made its debut at ICE Barcelona 2025, where SOFTSWISS introduced the image of a shark as a symbol of its strength, precision, and the drive to stay ahead. It encouraged partners to ‘dive in’ and grow together with SOFTSWISS, reinforcing the brand’s position as a technology leader in iGaming.
Alongside an interactive stand experience, the campaign featured a collaborative art performance by a renowned Spanish street artist Slim Safont, who created a striking shark mural live at the entrance of the expo venue. This activity reinforced the campaign’s message, leaving visitors with an unforgettable experience of interacting with the SOFTSWISS brand.
Across digital channels, ‘Hungry for Success’ achieved exceptional results, delivering strong visibility and engagement on LinkedIn, Instagram, and Google Ads. The campaign outperformed expectations in terms of impressions and reach, while earning outstanding participant feedback for its creativity and execution.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares: “Hungry for Success isn’t just a campaign – it’s our mindset. It captures who we are as a brand: ambitious, brave, and determined to lead. Winning at the SiGMA Central Europe Awards proves that when creativity meets clarity and conviction, it resonates and delivers real results.”
Earlier in 2025, the company received the Best Marketing Campaign award for its ‘Cheers to 15 Years’ anniversary concept at SiGMA Africa. Later in the year, SOFTSWISS earned double recognition at the EGR Marketing & Innovation Awards. The team was named Marketing Team of the Year for its creative use of data and technology, while Valentina Bagniya, CMO at SOFTSWISS, was honoured as B2B Marketer of the Year for transforming the company’s marketing function into a global brand powerhouse.
Expanding its influence, SOFTSWISS has released the 2026 iGaming Trends Report, the fourth edition of its annual data-driven study. The ebook provides fresh insights into the industry’s future for operators, suppliers, and industry stakeholders. Visitors of the SiGMA Central Europe Summit can learn more about these trends during the 2026 iGaming Trends Marathon, which will take place on 5 November 2025, from 12:00 to 16:00, on the People, Partners & Performance Stage.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wins Best Marketing Campaign Award in iGaming appeared first on European Gaming Industry News.
Latest News
RocketWisdom: 100 Real Player Insights in One Book
RocketWisdom is one of RocketPlay’s most personal projects to date — an authentic digital book featuring over 100 real stories, rituals, and gaming habits shared by RocketPlay players. It began as a small internal effort to explore the fun side of play — how people enjoy their gaming moments and what small traditions make the experience special. It has since grown into a full eBook, now available for download.
What is RocketWisdom?
RocketWisdom is a compact, living digital book featuring 100+ stories, rituals, and personal gaming habits submitted by verified RocketPlay users. These aren’t polished guides — they’re human: lucky charms, timing bets, favourite slots, pre-spin habits, and little moments that make play unique.
RocketWisdom is more than a campaign — it’s a celebration of players’ creativity, shared fun, and community spirit.
Originally, players would periodically share their favourite gaming stories and rituals with the RocketPlay support team and on social media channels. The casino team got curious: what makes each player’s gaming moment their own? Are there funny traditions, habits, or superstitions behind the spins?
So they asked the community directly — and the response was overwhelming. More than 500 submissions arrived: many deeply personal, some playful, others describing family traditions or lucky moments. What started as a simple idea soon grew into a collection worth preserving, so RocketPlay gathered it into a book — first intended for an internal circle, but as more players asked to see it, RocketPlay decided to make RocketWisdom publicly available.
What’s inside
- 100+ real stories and rituals from players — from lucky charms to favourite slot routines
- Exclusive bonus code embedded in the book for instant testing
From 4.11, RocketWisdom can be downloaded directly from the RocketPlay website in two convenient formats — PDF and EPUB — making it easy for players to explore the collection from any device.
Why it matters
Today’s players expect more than chance — they want shared experience, creativity, and fun. RocketWisdom delivers inspiration, smiles, and connection for both seasoned spinners and newcomers.
For streamers and content creators, it offers authentic and entertaining material ideal for livestreams, reviews, and community challenges.
For operators and affiliates, player-driven storytelling helps build engagement and a more connected community.
Beyond being a book, RocketWisdom became a heartfelt celebration of creativity and playfulness shared by the RocketPlay community. Inside the book, readers will find promo codes that invite them to try selected games — closing the loop between inspiration, curiosity, and play.
RocketPlay is a trusted online casino with over 9,000 slots from top providers. Highly rated on CasinoGuru (9.8/10), AskGamblers (9.06/10), and Trustpilot (4.4/5), it’s recognized for its quality, fairness, and reliability. The platform holds trust certificates from Chipy.com, CasinoGuru, and AskGamblers, and offers regular bonuses, tournaments, and strong Responsible Gaming features.
Latest News
Orange Gaming B.V. obtains license to offer online casino games in the Netherlands
Reading Time: < 1 minute
Orange Gaming B.V. has been granted a license by the Netherlands Gambling Authority to offer online casino games against the license holder in the Dutch market. With this milestone, Orange Gaming sets a clear course: safe, fair, and transparent online entertainment for Dutch players.
Petrit Dibrani, Director of Orange Gaming B.V., comments:
“We are a Dutch team with short communication lines and a down-to-earth mindset. My background in compliance forms the foundation of our decisions. We aim to go live soon, but we do so carefully and fully in line with all regulations. The Dutch market is demanding, with high taxes and strict limits, yet it also holds significant potential. That’s exactly why we focus on innovation, efficiency, and genuine attention to the player.”
Orange Gaming positions itself as an agile challenger among larger operators. Safer-play-by-design is embedded in all processes and communication. Limits, tools, and game rules are clearly explained, helping players stay in control and make conscious choices. The platform also includes several unique features that will be unveiled upon the website launch.
The post Orange Gaming B.V. obtains license to offer online casino games in the Netherlands appeared first on European Gaming Industry News.
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