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Esports Innovator EGENCY Announces Name Change to Abacus3

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Esports Innovator EGENCY Announces Name Change to Abacus3Reading Time: 3 minutes

 

The builder of world-class esports and gaming centers decided to change its name from EGENCY to Abacus3 after the company’s mission and direction evolved. Abacus3’s new focus is to empower students through esports by growing communities on university campuses with its permanent, turnkey solutions and ongoing support.

 

EGENCY, founded in 2018 as a premier esports production, marketing and talent management firm, has announced the company will change its name to Abacus3 effective immediately. EGENCY’s leadership was compelled to choose a new name which embodies their core mission of creating unparalleled esports and gaming centers that empower future leaders to collaborate and create.

According to company President Mark Nausha, “The esports and video gaming space is rapidly changing. The community is always building, growing, and evolving, and we felt we needed to go to market with a name that signifies that we are much more than merely an agency specializing in esports.”

As the company’s leadership team pondered names, Abacus3 rose to the top of the list. CEO Greg Skasko explains why, “We felt it was a very fresh take on a familiar name. The abacus is a basic building block for math, while we provide the building blocks for esports on college campuses—a facility where students can collaborate, innovate and grow. The number 3 also resonated with us because our messaging kept intersecting at three words, in particular, the value we facilitate through competition, career and community.”

Today, esports isn’t just about the competition and how people traditionally think about the industry. As Nausha explains, “It’s a new way people are connecting in communities and socializing. It’s also about giving students and others who utilize esports venues potential career opportunities, whether in esports or not. Our solution helps broaden those communities, connect universities with one another and provides a base framework for the university, in collaboration with Abacus3, to respond to the continual evolution of esports.”

In order to achieve its mission, Abacus3 takes a novel approach to esports community building. The company provides a permanent, turnkey solution that includes the design, building and programming of world-class esports and gaming centers on university campuses.

Unlike traditional venue builders, the Abacus3 solution is funded through strategic brand relationships, which means there is little to no cost to students, the university or its donors. After the infrastructure is built, Abacus3 also provides a general manager to support the facility, along with ongoing marketing, content and programming support. The company is committed to supporting its university partners for the long-term, while providing value to local communities.

“Our goal is to support and empower the college students, but ultimately, everyone will benefit from this. Along with future industry leaders and pro esports players, benefits will also trickle down to the high schools, middle schools and even younger people who can utilize these facilities. By taking this philosophy to universities around the country and around the world, students, pros, universities and the local communities can all benefit,” Skasko says.

To learn how you or your university or brand can tap into opportunities in the rapidly evolving esports ecosystem, please visit http://www.abacus3.gg .

 

ABOUT ABACUS3: 
Abacus3 builds world-class esports and gaming centers. By empowering universities and brands to leverage the emerging world of esports, we create a space for students to connect, compete, learn, innovate, and gain critical real-world experience.

Our innovative approach to developing community benefits all parties. Universities witness substantial boosts in recruiting, ranking, and revenue, while brands gain privileged, exclusive access to an elusive demographic. Most important, our inherently sustainable solution benefits students. Through our exciting, top-of-the-line facilities, students build community, competition, and career as they become the leaders of tomorrow.

Abacus3. Empowering Students through Esports.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Esports Innovator EGENCY Announces Name Change to Abacus3

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture

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Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.

Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.

Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.

The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.

The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.

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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games

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Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.

Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.

Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.

QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”

The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.

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White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia

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Partnership sees leading branded content and popular Jackpot Royale integrated into Delaware North’s Betly online casino in the Mountain State

 White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.

The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.

Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted, The Goonies, and the award-winning 7s Fire Blitz series.

Also included in the rollout are the popular Jackpot Royale and Jackpot Royale Express progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.

Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.

White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.

The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.

Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.

“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale, we’re confident we’ll make an immediate impact for Betly and its players.”

Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”

The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.

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