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eSports and MMA could be contenders to football’s crown, states Parimatch

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The sports industry continues to grow year on year with the popularity of televised events benefitting not just the sports themselves but the betting industry too. As the diversity of sports on offer in the CIS region combines with increased international betting opportunities the market is at an exciting crossroads, something which Sergey Portnov, Parimatch CEO believes heralds “untapped potential” within CIS and beyond. Ahead of this year’s ICE London, at which the company will be attending to discuss opportunities in the CIS region and its North American objectives, Portnov discusses the growth of eSports and MMA, the importance of good broadcasting and why collaboration between betting and sports is the key to a bright future for both industries.

Looking ahead to 2019 in which territories do you see the big growth potential for your business and why?

We are focusing on consolidating and building on our market position in the CIS region. With the untapped potential within CIS, there remains a strong opportunity to further grow our revenues and brand within the region. Our aim is to reach 20percent market share in the region.
From an international perspective, we are investing in further developing our software to be able to scale internationally. At the same time, we will be growing our global reputation through a brand relaunch and targeted innovative marketing initiatives, and with partnerships such as our sponsorship of the UFC, to help attract potential partners in new markets. The U.S, of course, now provides also significant growth opportunity for the whole of the industry.  We have ambitions of establishing operations there, which would be a significant achievement and milestone for our brand.

What sports are challenging football as the most popular with bettors?

There are several challengers to football, which can vary depending on the market and the season. At different times of the year, tennis, basketball, volleyball and hockey are the closest sports in the CIS region to football, in terms of number of bets placed. These sports are already established and get a lot exposure across the media in the region, they also importantly provide opportunities to bet 24-7 because of the large amount of competitions held internationally.

However, we believe the likely future challengers to football will be MMA and eSports.  The popularity of these two sports is growing exponentially across the world and we believe they represent opportunities for our industry. If we can reach and appeal to these new customers, we will be able to translate the sports’ popularity and into betting volume.  In July 2018 Parimatch became the official betting and wagering partner for the UFC in EMEA, while we are also investing targeted alternative marketing campaigns for the eSports community. We are ahead of the trend and well positioned to capitalise on these sports exciting betting potential.

What constitutes a good sport for the betting industry – is it the profile of a competition eg. the English Premier League is broadcast to 643m homes in 212 territories – or is it the structure of the game and the ability to offer a variety of different bets eg. cricket?
There are a lot of aspects that make a sport a good for the betting industry, but ultimately it comes down to the popularity and exposure of the sport. The support of teams and players creates the betting interest, but this must be completed by the chance for the fans to follow and watch the sport.

In tennis for example, 75percent of bets placed with Parimatch are live bets (next point, game, set etc.).  Without the right broadcasting of the sport, we could lose this revenue. Whereas with basketball, which also has a large following, because NBA games are broadcasted at night in the CIS region we can’t fully capitalise on its live betting potential.

Can the betting industry help build the profile of a sport – if so can you give some examples?

The betting industry has a great impact on sports. It is statistically proven that sports bettors watch more sports than non-bettors do. Therefore, it stands to reason that if more fans bet on a sport, it will increase its popularity and following. From an entertainment perspective, it simply complements the sport by creating an emotional connection. It develops a vested interest, which leads to fans following a sport or spectacle more closely.

Furthermore, a great deal of revenue from the betting industry is invested back into sports through broadcasters, as well as leagues and teams. In Britain, betting companies place between 20 and 30 percent of annual revenue (estimated to be £14+ billion for the industry) on advertising – hugely promoting and financially supporting the sports.  At Parimatch we sponsor eight teams, and seven sporting federations.  These are mutually beneficial for our brand and the sports and we look forward to growing the profile of both industries as we continue to expand as a company.

Parimatch will be heading to ICE London in February to develop its market position in the CIS region and promote its growing portfolio of daily sporting events, leagues and championships, as well as games and entertainments. For more information on the features and services offered by Parimatch, visit: parimatch.com/en/live.html

Source: GB Media (Daria Isakova)


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: eSports and MMA could be contenders to football’s crown, states Parimatch

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Finland’s Gambling Reform Is Official – What Happens Next?

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The wait is over: The Finnish Parliament has officially approved the new gambling legislation. In a decisive plenary session, MPs voted 158 in favor to 9 opposed, with 32 abstaining. The text remained unchanged from the version presented in previous weeks, solidifying the framework for Finland’s transition from a monopoly to a licensed market.

With the political uncertainty resolved, the focus now shifts to implementation. For operators, this means the race to compliance—and market entry—has effectively begun.

The Confirmed Timeline

With the legislation passed, the roadmap to the market opening is now set. Operators must use the coming months to prepare for a rigorous licensing process.

  • Early 2026: The application window is expected to open. The regulator will begin accepting and reviewing license applications.

  • 2026 (Throughout): The “preparatory year.” This period is dedicated to vetting applicants, ensuring technical compliance, and establishing the new supervisory authority.

  • January 1, 2027: The regulated Finnish market officially opens. Licensed operators can go live with betting and online casino services.

Entering the Finnish Market with Nordic Legal

Navigating a new jurisdiction is complex, but it doesn’t have to be inefficient. With extensive experience advising on gaming licences across the Nordic markets, Nordic Legal brings a proven, practical approach to the Finnish process.

Efficiency Through Synergy If you already work with us in Denmark or Sweden, we ensure your Finnish licence application isn’t a “start from scratch” project. We build directly on our existing knowledge of your organisation and systems.

Your usual Nordic Legal contact will coordinate directly with our Helsinki team at no extra cost. This integrated approach saves you time and avoids the frustration of duplicating work you’ve already done for other Nordic licenses.

Our Approach We focus on smart compliance:

  • Reusing documentation where regulations overlap.

  • Anticipating regulatory questions before they are asked.

  • Aligning requirements for technical standards and responsible gambling.

  • Engaging constructively with the Finnish authority to ensure a smooth process.

The Finnish Licence Application Package

To support your entry, we offer a comprehensive package designed to handle the heavy lifting:

  • Translation of all required documents.

  • Guidance and completion of complex application forms.

  • Full project management from start to submission.

  • Direct communication with the Finnish regulator on your behalf.

Next Steps

The window for preparation is narrowing. Contact your usual Nordic Legal advisor today to discuss the new legislation or our Licence Application Package. Alternatively, reach out to us directly to secure your place in Finland’s upcoming regulated market.

The post Finland’s Gambling Reform Is Official – What Happens Next? appeared first on Gaming and Gambling Industry Newsroom.

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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture

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Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.

Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.

Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.

The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.

The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.

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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games

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Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.

Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.

Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.

QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”

The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.

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