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Lottery is more than ‘just the ticket’ as Spinola experience demonstrates
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Spinola Gaming, the leading Malta-based lottery content provider is on a mission to stop what it sees as a ‘race to the bottom’. Head of Product, Isabella Rae-Banda explains how the lottery experience is being used to recruit and retain players in what is a commercially promiscuous online world.
Online operators are now starting to realize the true potential of lotteries and now see this as the “Fourth Pillar of Gaming” – can you explain this?
It’s probably best to start with some facts. Lotteries account for some 36 percent of the global gaming market and represent one of the industry’s biggest revenue generators. Most lottery participants view their spend as entertainment rather than gambling and the overwhelming majority have never visited a casino or participated in an online sportsbook. Lotteries offer jackpots which people dream about winning in the process creating a positive narrative and with that comes oceans of human interest driven media coverage. Our approach at Spinola Gaming is to harness these invaluable characteristics and offer online casino and sportsbook operators the opportunity to integrate a global selection of fully insured lotteries from around the world as part of their overall offering. It’s a recognition that lottery works best when operators take a holistic view of what they can provide in terms of gambling entertainment and lottery is a fundamental part of that fantastic shop window.
How would you summarise the commercial opportunities for online operators?
Lottery is a simple game that can be used in a highly sophisticated way to build the bottom line. The vast majority of online operators are, perhaps unwittingly, participating in a race to the bottom. The practice among casinos of offering bonuses or free spins has transitioned from being a sales tool to a culture of permanent offers and deals which destroy margins and have created a churn of promiscuous ‘customers’ with zero brand loyalty. By incorporating lottery as a side game operators extend an invitation to participate in something that provides an opportunity to follow a dream and win life changing prizes. When you are competing for traffic you need a ‘stand out’ and lottery is exactly that. Furthermore, it serves to attract a new customer and with that the opportunity to cross sell across a number of integrated verticals. Brands can move from attempting to out shout each other to having a conversation with customers and keeping them connected with the brand. It’s about broadening horizons, offering something different and transitioning players into customers.
What does Spinola bring to the debate?
In physical terms we can offer operators the choice of 72 lotteries from almost all global markets including the biggest European and US lotteries (which is the most comprehensive lottery offering on the market) and the chance to customise games to complement brand values, colour ways and imagery. The model is based on a fully insured, risk free solution and operators can be up and running with Spinola within a month – two weeks for the technical side and two weeks for customisation. We provide all of the tools and all of the insight necessary to make the offering work to maximum effect which includes access to our in-house marketing team to help create and implement campaigns. It’s a fully managed solution which does not cannibalise income from one vertical to another and it’s risk free, meaning operators do not have the burden of payouts on any winnings.
Can the lottery experience engage with Generation Z – if so how?
There’s no doubt that the lottery sector suffers from a range of misperceptions one of which is its association with baby boomers. The online experience is a perfect fit for consumers who are tech savvy and who could be described as mobile first. Generation Z finds bricks and mortar gaming an irrelevance but offer a technology driven experience which is different, which is part of an integrated experiential offering and which provides the opportunity to win life changing jackpots and there’s a great opportunity to engage with a new demographic. They might be playing on the bus home but they are dreaming of a work free lifestyle and driving a Bentley Continental.
What plans does the company have for 2019?
We have spent the past two and a half years building what we believe is the industry’s leading lottery solution by creating a fully managed and risk free range of lottery and jackpot products that integrates seamlessly with online operators, we have been successful in generating a sizeable amount of interest for the lottery vertical and in the process secured over 40 existing operators. We’ve established a critical mass and the year ahead will see that extend to over 100 live operators. It’s an ambitious target but one we are capable of achieving.
About Spinola
As a new entry to the global lottery market, Spinola Gaming has very quickly established itself as the leader of B2B Lottery Products and Jackpot Solutions now serving over 70 Global Lotteries to more than 100 Operators across the globe through one seamless integration. Spinola’s powerful and innovative lotto engine (Lotto Connex) provides online and state run lottery operators the ability to take advantage of a fully managed solution with the ability to create new lotteries, add lotto betting as a new vertical and offer Jackpots of up to €250m per draw.
Source: GB Media
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Lottery is more than ‘just the ticket’ as Spinola experience demonstrates
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ACR POKER IS AWARDING 100 FREE SEATS TO FINAL WSOP QUALIFIER, WITH FIVE GUARANTEED $30K PACKAGES TO PARADISE
Join ACR Poker’s Freeroll to WSOP Qualifiers this Sunday and secure your chance to win a free ticket to the $50 Million GTD WSOP Super Main Event in the Bahamas
The countdown to the $50 Million GTD WSOP Super Main Event in the Bahamas is on, and ACR Poker is offering players a chance to win their way to this monumental event for free. On Sunday, December 1st, players can join the Freeroll to WSOP Qualifiers and claim one of 100 free $95 satellite tickets, putting them one step closer to winning a coveted $30K WSOP Paradise Package.
Starting this Sunday at 9:00am ET, the Freeroll to WSOP Qualifiers offers players the ultimate opportunity to compete for a free seat in the largest guaranteed live poker tournament in history. The top 100 finishers of the freeroll will advance to the final $95 Mega Satellite via ‘The Beast’ tourney at 2:05pm ET that same day, where at least five winners will receive an incredible $30K package.
“The Freeroll to WSOP Qualifiers is your chance to turn a $0 investment into a $30K package in paradise and a poker journey of a lifetime,” said 2003 WSOP Main Event Champion and ACR Pro Chris Moneymaker. “Every poker player dreams of moments like this, and with just one freeroll and one $95 Satellite, you could be heading to the Bahamas to compete for huge stakes in poker’s biggest live tournament ever.”
Winners of the premium $30,000 package will receive a luxurious 14-night stay at the 5-Star Atlantis Paradise Island Resort (December 6th-19th) with complimentary lunch and dinner, a $26,000 buy-in to the WSOP Super Main Event, access to an exclusive players’ lounge and entry to the $1 Million Super Save Gold Bracelet Freeroll.
For those looking to increase their chances of earning their $95 Beast ticket, Daily Super Satellites will continue through this Saturday, with five daily freerolls awarding $11 Super Satellite tickets and five $11 Turbo tournaments guaranteeing five $95 seats. This Sunday will also feature two freerolls leading to $11 Super Satellites, plus a Mega Super Satellite at 10:10am ET with 30 guaranteed $95 tickets.
For more details on the Freeroll to WSOP Qualifiers, visit ACRPoker.eu.
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Stretch Network Unveils MEGA FREEBUY Tournaments in World Poker League Season 3
Stretch Network announces the continuation of the MEGA FREEBUY tournaments in the third season of the World Poker League. Designed to captivate players and showcase the power of our online poker platform, these events deliver high stakes, excitement, and player engagement.
The MEGA FREEBUY tournaments feature a €5,000 prize pool guarantee, with a €0 buy-in and rebuys available for just €1. Taking place on 30 November, 7, 14, and 21 December at 16:00 (UTC+0), each tournament accommodates up to 4,000 players.
For media partners, these tournaments highlight the capabilities of Stretch Network’s industry-leading online poker software and its ability to drive player retention and acquisition. By offering such tournaments, poker platforms powered by Stretch Network can set themselves apart in the competitive online gaming market.
Our solutions are designed for B2B poker providers seeking innovative tools to deliver exceptional gaming experiences. The World Poker League and the MEGA FREEBUY tournaments serve as a testament to the scalability, reliability, and engagement opportunities our platform provides.
We welcome our media partners to collaborate with us in promoting this exciting series, further establishing Stretch Network as a trusted name in online poker solutions.
The post Stretch Network Unveils MEGA FREEBUY Tournaments in World Poker League Season 3 appeared first on European Gaming Industry News.
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SuperGaming’s Indus Battle Royale surpasses 5 million downloads; concludes first international playtest in Manila
SuperGaming’s highly anticipated Indo-futuristic Battle Royale game, Indus, has achieved a significant milestone, surpassing 5 million downloads on the Google Play Store and over 100,000 installs on the iOS App Store. This remarkable feat solidifies its position as one of India’s fastest-growing games. The title has also been recognized as the Best Made in India Game by Google Play in their prestigious Best of 2024 awards.
Indus has captivated players with its distinctive Indo-futuristic world setting that seamlessly blends Indian culture with futuristic aesthetics, immersive gameplay, and community-driven innovation. Key gameplay features like the Cosmium Clutch, Grudge Mechanic, and culturally inspired avatars and weapons have particularly resonated with players, offering strategic depth and adrenaline-filled matches.
Building upon this momentum, SuperGaming recently hosted its first international community playtest at the YGG Play Summit in Manila, Philippines. The event featured some of the region’s top esports talent, with Kadiliman Esports emerging victorious. This successful international debut aligns with SuperGaming’s vision to expand its player base while maintaining a deep-rooted connection to its community.
“Surpassing 5 million downloads is more than a milestone—it’s a reflection of the enthusiasm our players have for Indus,” said Roby John, Co-Founder and CEO of SuperGaming. “Hosting our first international playtest at the YGG Play Summit was another defining moment for us, and a reminder of what gaming can achieve—bridging cultures and bringing people together. We’re driven to keep breaking new ground and taking Indus to even greater heights, reaching newer players across the world,” he adds.
Furthermore, in a move to strengthen India’s esports ecosystem, SuperGaming has also announced its year-long Clutch India Movement. The initiative kicks off with the Indus International Tournament, running from October 2024 to February 2025, featuring a massive prize pool of INR 2.5 crores. The tournament will bring together top Indian and international teams across four competitive phases.
SuperGaming remains committed to keeping Indus fresh with regular updates based on player feedback, ensuring the game continually improves. These efforts demonstrate the studio’s commitment to creating a gaming experience that reflects its players’ needs and aspirations while redefining the global perception of Indian gaming.
The post SuperGaming’s Indus Battle Royale surpasses 5 million downloads; concludes first international playtest in Manila appeared first on European Gaming Industry News.
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