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China Sports In The Spotlight As 1.1 Million Viewers Tune In To Sports Connects!
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Over 200 sports industry executives from mainland China and around the world were at Mission Hills Resort in Shenzhen, southern China this week for the return of ‘Sports Connects’.
Leading Chinese media and tech firms including Tencent, Weibo Sports, Wanda Sports, SECA, China Sports Media, Netease and Gemdale joined international counterparts on stage from NBA, NFL, WTA, The R&A, AEG, New Zealand Rugby, Hong Kong Rugby Union, Visa, AIA, UBS, Bose and more.
Highlights of the three-day China Sports Forum included three major golf announcements, a live stream to 1.1 million viewers and fun networking including a Golf Day and Bowling Night.
Tenniel Chu, Group Vice-Chairman of Mission Hills said: “This was another important gathering for the China sports industry, one which we hope to make a fixed annual event. At a sensitive time for international relations, it is important for our industry to come together and demonstrate how sport can create friendships, bridge divides and unite cultures.”
Jasper Donat, CEO of organisers Branded commented: “With a truly bilingual programme and 50 percent of attendees from mainland China, we achieved our objective of bringing together an impressive mix of domestic and international stakeholders from the world of sport. With 35 high-quality speakers also in attendance and some key topics addressed, this was another milestone appointment for the China sports industry.”
Features of the programme included:
Two golf announcements from Martin Slumbers, Chief Executive of The R&A, including a new golf scholarship programme in China with Mission Hills and SECA, plus a new Rules of Golf app in Chinese
A third major golf announcement from PGA of America’s Head of Global and Corporate Strategy, Arjun Chowdri that the first PGA of America Golf Academies in China will be launched in Shenzhen and Hainan as part of a multiyear partnership with Mission Hills
A live-streaming session with global sports media property, the ONE Championship – featuring heavyweight world champion Brandon Vera – that attracted 1.1 million live views
Regular references to the buzzword “Springtime” when describing the emerging nature of the China sports industry, including Eddy Liu, CEO of Gemdale Sports who is bringing the WTA tennis finals to Shenzhen starting in 2019
A keynote interview with Derek Chang, CEO of NBA China which explored the potential growth of one of China’s most popular spectator sports with 38 million followers on Weibo Sports alone and a new Bytedance partnership announcement announced that day
Case studies on sports sponsorship from high-level executives at AIA, Bose, UBS and Visa
Insights into China’s leading role in the rise of esports from Tencent, Netease and Culture Group
Round-table sessions with iSportConnects, Mass Participation Asia and Weibo Sports, with Zhou Tianyi of Weibo Sports reporting 3.2 billion video plays during the 2018 Winter Olympics
A study on international sports coming into China with the NFL, WTA, New Zealand Rugby, Hong Kong Rugby and Genius Sports
A look at the shortage of high quality “city defining” venues in Asia, according to AEG Asia, KPMG and Wanda Sports
With a bowling night at Mission Hills Centreville and golf day also on the agenda, delegates had plenty of opportunity to enjoy the facilities at Mission Hills Shenzhen, one of two luxury Mission Hills resorts spanning 40 square kilometres and 22 golf courses, making it the world’s largest golf facility.
Sports Connects, the China Sports Forum was presented by Weibo Sports, ONE Championship, Mission Hills China, Mailman, and Branded and was sponsored by KPMG, Culture Group and Genius Sports.
About Branded:
Producers of “It’s a Girl Thing”, “Sports Connects”, “Tencent Music Connects”, the YouTube FanFest and “Matters” series of events including Music, Sports, Gaming and Digital Matters, Branded designs, sells, markets and produces award winning B2B2C and B2B2F(an) events in Asia Pacific. Founded in 2002 and listed as a top 10 Event Marketing agency by Marketing Magazine, Branded connects people through the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events. Branded was acquired by Dentsu Aegis Network in 2018.
About Mission Hills Group:
Mission Hills Group, owner and operator of Mission Hills resorts in the heart of the Pearl River Delta and on the tropical island of Hainan, is synonymous with leisure, wellness, entertainment and luxury.
Founded in 1992, Mission Hills is recognised as one of the world’s leading golf brands and a pioneer in China’s hospitality, sports and leisure industry. The world- class integrated leisure and wellness resort destinations have been accredited by the Guinness World Records as the “World’s Largest Golf Club” and the “World’s Largest Mineral Springs and Spa Resort”.
Mission Hills’ properties sprawl over 40 square kilometres, including 22 championship courses, five-star resorts, award-winning spas and volcanic mineral springs, international convention centres, state-of-the-art golf academies, a 20-pitch football training base, Asia’s largest basketball school and Asia’s biggest tennis facility.
The Group’s ‘golf and more’ leisure philosophy has seen its tourism-related business expand into shopping, recreational, business, education, entertainment, leisure and cultural experiences. Mission Hills has also extended its foray into the hospitality industry by partnering with world-renowned hotel brands Hard Rock, Renaissance and Ritz-Carlton.
Other significant projects include Movie Town, China’s first Wet’n’Wild water park and ground-breaking partnerships with FC Barcelona, NBA and the PGA of America.
Source: Latest News on European Gaming Media Network

Latest News
Game On! Win Acer’s New RTX 50 Series Laptop + PC Game Pass
Acer UK Levels Up the Game: Win a Brand-New NVIDIA GeForce RTX 50 Series Gaming Laptop and Unleash Hundreds of Titles with Included PC Game Pass!
Acer UK is thrilled to announce an electrifying competition giving gamers the chance to win a state-of-the-art Predator or Nitro laptop, powered by the brand-new NVIDIA GeForce RTX 50 Series GPUs! This grand giveaway celebrates the highly anticipated arrival of Acer’s latest gaming powerhouses and highlights the incredible value of PC Game Pass, now included with all new Nitro and Predator devices.
Enter the Competition Here: gleam.io/PQDpw/50-series-laptop-and-pc-game-pass-competition
The gaming landscape is constantly evolving, and Acer is at the forefront, delivering cutting-edge technology designed to immerse players in unparalleled virtual worlds. The new Predator Helios Neo 16 AI laptop, featuring the formidable NVIDIA GeForce RTX 50 Series GPUs, is now available at leading retailers including Amazon, Box, and Currys. For those seeking even more power, Acer’s official store is now stocking models with the groundbreaking RTX 5070 Ti and RTX 5080, offering next-generation performance and AI capabilities for the most demanding games and creative tasks.
But the excitement doesn’t stop there. Every new Nitro and Predator device now comes with PC Game Pass included, ensuring that gamers have immediate access to a vast library of hundreds of high-quality titles from the moment they unbox their new machine. No more waiting, no more separate purchases – just plug in and play!
To amplify the buzz, this competition will be supported by renowned gaming influencers Two Angry Gamers and Frankie Ward. Their extensive reach and passionate communities will help spread the word, giving more gamers the chance to win and experience Acer’s cutting-edge hardware paired with an incredible game library.
“We are incredibly excited to bring the power of the NVIDIA GeForce RTX 50 Series to our Predator and Nitro laptop lines,” says Mike Newson, Gaming Notebook Business Manager at Acer UK. “These new machines, especially the Predator Helios 18 AI and the Predator Triton 14 AI, represent a significant leap in gaming performance and AI integration. By bundling PC Game Pass and collaborating with beloved gaming personalities like Two Angry Gamers and Frankie Ward, we’re not just offering powerful hardware; we’re providing an instant gateway to an endless world of gaming entertainment and ensuring our message reaches the heart of the gaming community. It’s about delivering the complete, immersive experience our users deserve.”
PC Game Pass: Your Ultimate Gaming Library Just Got Bigger!
Microsoft’s PC Game Pass continues to grow, offering an incredible selection of games for every taste. Recent exciting additions that gamers can dive into include:
- FBC: Firebreak – A cooperative first-person shooter available day one on Game Pass!
- Rematch – A thrilling third-person, team-based football game.
- Warcraft I: Remastered, Warcraft II: Remastered, and Warcraft III: Reforged – Relive the epic beginnings of the legendary Warcraft universe.
- Call of Duty: WWII – Experience intense historical combat.
- Looking ahead, July brings even more to the service with Little Nightmares II and Rise of the Tomb Raider returning to the library.
With new titles added regularly, PC Game Pass ensures there’s always something fresh and exciting to explore on your new Acer gaming laptop.
Don’t miss your chance to win the ultimate gaming upgrade! Enter the competition today and prepare to experience gaming like never before with Acer’s new NVIDIA GeForce RTX 50 Series laptops and PC Game Pass.
Availability: The new Predator Helios Neo 16 AI laptop with NVIDIA GeForce RTX 50 Series is available now at Amazon, Box, and Currys. Models featuring the RTX 5070 Ti and RTX 5080 are available directly from the Acer Store.
Social Media: #Acer #Predator #Nitro #RTX50Series #PCGamePass #GamingLaptop #Competition #Giveaway #TwoAngryGamers #FrankieWard
The post Game On! Win Acer’s New RTX 50 Series Laptop + PC Game Pass appeared first on European Gaming Industry News.
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iGB L!VE confirm London iGaming Week program
Clarion Gaming has announced details of London iGaming Week, a program of immersive curated events, seminars and parties centred around iGB L!VE and taking place at iconic London venues.
Confirming the programme, Naomi Barton, Global Portfolio Director responsible for iGB L!VE said: “London iGaming Week is an amazing opportunity for the global iGaming industry to come together for a week of connection, innovation, and celebration.
“Running 1 July – 4 July it features social events such as the iGB Affiliate Awards, the EGR B2B Awards, Welcome Drinks in Canary Wharf, and the Legends by Fire and ICE celebration.
“It also includes unique opportunities to network and learn at the iGB Start-Up Accelerator, the Affiliate and Operator Mixer and Technology in Gaming, the inaugural conference for senior technology professionals sponsored by Pretty Technical on Tuesday 1 July.
She added: “An initiative that we are extremely excited about is our deeper partnership with LatAm Media Group which will see us stage the first ever London LMG Futbol Experience. Taking place on Friday 4th July, the live-streamed 6-a-side football tournament will be played on a state-of-the-art 5G pitch with games officiated by fully qualified referees.
“Delivering a mixture of competition and camaraderie it’s a fantastic milestone which will build on iGB L!VE’s reputation for running the most popular business, networking and social iGaming events of the year.”
London iGaming Week represents a high profile addition to what will be the biggest edition of iGB L!VE on record. The first show to take place in London following its relocation from Amsterdam it will provide attendees with access to over 22,000sqm of product innovation and inspiration.
Connecting igaming operators, affiliates, tech vendors and game providers, iGB L!VE will welcome a projected 15,000 iGaming and affiliate pioneers helping businesses throughout the ecosystem to navigate the iGaming landscape, provide networking opportunities, showcase cutting-edge innovations and share crucial market knowledge.
For more information and to register for iGB L!VE, 2 – 3 JULY 2025, ExCeL London: igblive.com
The post iGB L!VE confirm London iGaming Week program appeared first on European Gaming Industry News.
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Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25
Mind Sports South Africa’s Protea Female CS2 team, led by captain Jess Greeff and featuring Avonique van Rooyen, dominated IESF’s AEC24, and emerged undefeated, and punched their ticket to the world stage. The female Protea Team for the Counter Strike 2 Esports Title are trailblazers in female esports and are already making their mark internationally.
To qualify for IESF’s World Esports Championships 2025 (WEC25), South Africa’s Female Protea Team for the Counter Strike 2 Esports Title will be taking on Namibia at15H00 on 21 June 2025.
South Africa’s Female Protea Team for the Counter Strike 2 Esports Title has never lost to Namibia, and both MSSA and the team are confident that the result will be the same as all previous encounters.
The team has shown a few changes from 2024. Jessica Greeff remains the captain, and Avonique van Rooyen and Megan van der Westhuizen too stay on the team with their vast international experience. The two new additions are Kiera McCullum and Kalee Ludick who further add to the team.
MSSA is of the belief that the 2025 Female Protea Team for the Counter Strike 2 Esports Title is the strongest female Counter Strike 2 team to ever represent South Africa.
The full team to represent South Africa at15H00 on 21 June 2025 is:
Name | Club | Nick | Province |
Jessica Eleez Greeff (Capt.) | ZAG Academy | heartjess | KwaZulu Natal |
Avonique van Rooyen | ZAG Academy | avo | Gauteng |
Kiera McCallum | ZAG Academy | queen | KwaZulu Natal |
Megan van der Westhuizen | ZAG Academy | m3gz | Gauteng |
Kalee Ludick | ZAG Academy | creative | Gauteng |
The post Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25 appeared first on European Gaming Industry News.
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