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China Sports In The Spotlight As 1.1 Million Viewers Tune In To Sports Connects!

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Over 200 sports industry executives from mainland China and around the world were at Mission Hills Resort in Shenzhen, southern China this week for the return of ‘Sports Connects’.

Leading Chinese media and tech firms including Tencent, Weibo Sports, Wanda Sports, SECA, China Sports Media, Netease and Gemdale joined international counterparts on stage from NBA, NFL, WTA, The R&A, AEG, New Zealand Rugby, Hong Kong Rugby Union, Visa, AIA, UBS, Bose and more.

Highlights of the three-day China Sports Forum included three major golf announcements, a live stream to 1.1 million viewers and fun networking including a Golf Day and Bowling Night.

Tenniel Chu, Group Vice-Chairman of Mission Hills said: “This was another important gathering for the China sports industry, one which we hope to make a fixed annual event. At a sensitive time for international relations, it is important for our industry to come together and demonstrate how sport can create friendships, bridge divides and unite cultures.”

Jasper Donat, CEO of organisers Branded commented: “With a truly bilingual programme and 50 percent of attendees from mainland China, we achieved our objective of bringing together an impressive mix of domestic and international stakeholders from the world of sport. With 35 high-quality speakers also in attendance and some key topics addressed, this was another milestone appointment for the China sports industry.”

Features of the programme included:

▪ Two golf announcements from Martin Slumbers, Chief Executive of The R&A, including a new golf scholarship programme in China with Mission Hills and SECA, plus a new Rules of Golf app in Chinese

▪ A third major golf announcement from PGA of America’s Head of Global and Corporate Strategy, Arjun Chowdri that the first PGA of America Golf Academies in China will be launched in Shenzhen and Hainan as part of a multiyear partnership with Mission Hills

▪ A live-streaming session with global sports media property, the ONE Championship – featuring heavyweight world champion Brandon Vera – that attracted 1.1 million live views

▪ Regular references to the buzzword “Springtime” when describing the emerging nature of the China sports industry, including Eddy Liu, CEO of Gemdale Sports who is bringing the WTA tennis finals to Shenzhen starting in 2019

▪ A keynote interview with Derek Chang, CEO of NBA China which explored the potential growth of one of China’s most popular spectator sports with 38 million followers on Weibo Sports alone and a new Bytedance partnership announcement announced that day

▪ Case studies on sports sponsorship from high-level executives at AIA, Bose, UBS and Visa

▪ Insights into China’s leading role in the rise of esports from Tencent, Netease and Culture Group

▪ Round-table sessions with iSportConnects, Mass Participation Asia and Weibo Sports, with Zhou Tianyi of Weibo Sports reporting 3.2 billion video plays during the 2018 Winter Olympics

▪ A study on international sports coming into China with the NFL, WTA, New Zealand Rugby, Hong Kong Rugby and Genius Sports

▪ A look at the shortage of high quality “city defining” venues in Asia, according to AEG Asia, KPMG and Wanda Sports

With a bowling night at Mission Hills Centreville and golf day also on the agenda, delegates had plenty of opportunity to enjoy the facilities at Mission Hills Shenzhen, one of two luxury Mission Hills resorts spanning 40 square kilometres and 22 golf courses, making it the world’s largest golf facility.

Sports Connects, the China Sports Forum was presented by Weibo Sports, ONE Championship, Mission Hills China, Mailman, and Branded and was sponsored by KPMG, Culture Group and Genius Sports.

 

About Branded:
Producers of “It’s a Girl Thing”, “Sports Connects”, “Tencent Music Connects”, the YouTube FanFest and “Matters” series of events including Music, Sports, Gaming and Digital Matters, Branded designs, sells, markets and produces award winning B2B2C and B2B2F(an) events in Asia Pacific. Founded in 2002 and listed as a top 10 Event Marketing agency by Marketing Magazine, Branded connects people through the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events. Branded was acquired by Dentsu Aegis Network in 2018.

About Mission Hills Group:
Mission Hills Group, owner and operator of Mission Hills resorts in the heart of the Pearl River Delta and on the tropical island of Hainan, is synonymous with leisure, wellness, entertainment and luxury.

Founded in 1992, Mission Hills is recognised as one of the world’s leading golf brands and a pioneer in China’s hospitality, sports and leisure industry. The world- class integrated leisure and wellness resort destinations have been accredited by the Guinness World Records as the “World’s Largest Golf Club” and the “World’s Largest Mineral Springs and Spa Resort”.

Mission Hills’ properties sprawl over 40 square kilometres, including 22 championship courses, five-star resorts, award-winning spas and volcanic mineral springs, international convention centres, state-of-the-art golf academies, a 20-pitch football training base, Asia’s largest basketball school and Asia’s biggest tennis facility.

The Group’s ‘golf and more’ leisure philosophy has seen its tourism-related business expand into shopping, recreational, business, education, entertainment, leisure and cultural experiences. Mission Hills has also extended its foray into the hospitality industry by partnering with world-renowned hotel brands Hard Rock, Renaissance and Ritz-Carlton.

Other significant projects include Movie Town, China’s first Wet’n’Wild water park and ground-breaking partnerships with FC Barcelona, NBA and the PGA of America.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ELA Games Announces New Slot Game – Big Wave Delight

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ELA Games, an innovative slot provider in the iGaming industry, is thrilled to announce the release of its latest slot machine game, Big Wave Delight. This new game features an advanced design, original mechanics, and a unique “Bonus Purchase” feature, setting a new standard in the gaming industry.

“Dive into the ultimate Hawaiian surf adventure with Big Wave Delight,” says Mike Cini, Business Owner of ELA Games. “Our latest slot machine offers players a thrilling gaming experience with every spin. The unique ‘Bonus Purchase’ feature and the ‘Wild Wave Respin’ feature, where every Wild landing triggers a respin and summons a massive surfing board as a Wild symbol on the reel, are sure to keep players engaged and entertained.”

Players can also hit the waves with Free Spins, scoring 10 thrilling spins with random multipliers (up to 10x) on each whirl. With up to 3 Wild Surfboards on every spin, players can expect epic wins!

The ELA Games team has just returned from SIGMA Americas in Sao Paulo, which took place from 22-24 April. The team is now preparing for the CasinoBeats Summit 2024 in Malta, where Mike Cini will be participating in a discussion panel titled “Navigating niche – mainstream opinion on alternative games“ on 22nd May.

The post ELA Games Announces New Slot Game – Big Wave Delight appeared first on European Gaming Industry News.

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CasinoBeats Summit, Headlined by ‘Doom Guy’ John Romero, to Draw 4,500 Delegates to Malta

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From May 21st to 23rd, 2024, InterContinental Malta will host the highly anticipated CasinoBeats Summit. With 4,500 delegates expected, the event will once again be the hub for all things casino, featuring insightful discussions on innovation and providing a firsthand look at the hottest products in the casino world.

A highlight of the event is the keynote address by John Romero, renowned game programmer and designer behind classics like ‘Doom,’ ‘Wolfenstein 3D,’ and ‘Quake.’ Romero will also join returning host Trudy Kerr to co-host the Game Developer Awards on Thursday evening.

The educational component of the event, featuring over 150 experts, will provide in-depth insights into various aspects of the gaming industry, ranging from slot games and live casino experiences to alternative game types. Special attention will be given to areas such as game design, mechanics, creativity, and innovation. Additionally, stages will cover advancements in the industry, leadership topics, marketing, and affiliation.

Notably, SEO will be a focal point across multiple sessions, including the return of the three-part SEO chatshow led by Ivana Flynn, SEO Director at Betinia and Campobet. These sessions will explore the intersection of SEO with AI and the latest updates from Google, among other relevant topics.

SEO will also be highlighted in a workshop led by International SEO Consultant Aleyda Solis, tackling the audience’s ongoing challenges in the SEO field. Another workshop will focus on grey hat SEO tactics. Additionally, SEO will be a key feature in a hackathon led by technical SEO experts Batuhan Sasi (Medier) and Héctor Izurrategui (888/William Hill). They will demonstrate how tools like ChatGPT can enhance the efficiency of SEO professionals, offering a practical overview of their capabilities.

Workshops and hackathons will be key features of this year’s event, offering more intimate and practical settings for learning about various topics. Workshops will cover areas such as the impact of brand design, led by Philip Sultana (Head of Design/Brand & UX/UI, PressEnter Group), building successful VIP programs with Gali Hartuv (CEO, WarriorLab), ESG with Floris Assies (CEO, Better World Casinos) and harnessing HR technology for strategic excellence. Additionally, hackathon-style sessions will provide opportunities to engage with regulators, including representatives from Curaçao and the UKGC.

Over 50 exhibitors will enliven the exhibition floor, creating a dynamic environment filled with product showcases. The show floor will also host various networking activities, including the Women in Gaming Breakfast and IMGL meet-ups. Special features will include a slot tournament led by casino streamers testing new game releases from the studios debuting their games at the event, as well as a dedicated women in gaming poker tournament.

The poker tournament is just one of the many activities at the event tailored for women in gaming. Female attendees can expect a variety of sessions, including yoga and meditation classes for stress relief, empowerment and leadership workshops, and sessions where real-life experiences of women in the industry will be shared by industry leaders.

Another exciting event highlight will be the abundance of roundtable discussions to join, totalling 19 on Day 1. These intimate discussions, lasting for one and a half hours each, will delve into the regulatory landscape and explore challenges and opportunities in various markets, including the UK, Italy, Malta, Spain, Brazil, and more.

During the evenings, attendees can enjoy networking in relaxed settings at the networking events. These include the CasinoBeats Malta Opening Party at SKYBEACH on Tuesday, 21st of May, the Official Networking Party at Infinity by Hugo’s on Wednesday, 22nd of May, and the Official Closing Party at Sky Club on Thursday, 23rd of May.

Additional evening networking events comprise the Game Developer Awards, a celebration honouring successful teams and individuals in the casino industry at Hilton (a separate ticket is required) on Thursday, 23rd of May. There are also invite-only VIP Dinners for C-level SBC Leaders at Caviar & Bull on Wednesday, 22nd of May, and for Affiliate Leaders at Sole by Tarragon on the same day.

The post CasinoBeats Summit, Headlined by ‘Doom Guy’ John Romero, to Draw 4,500 Delegates to Malta appeared first on European Gaming Industry News.

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BOS: “Of course the minister is right when stating that the state should not operate casinos”

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The Swedish Trade Association for Online Gambling (BOS) expresses itself in an op-ed, published today in Sweden’s largest newspaper Aftonbladet, about financial market minister Niklas Wykman’s statement that “It should not be a politically ordered task for a state company to operate casinos”. The minister made the statement in an op-ed in Aftonbladet due to his announcement that the government intends to close Sweden’s last land-based casino, located in central Stockholm.

In a response from BOS, Secretary General Gustaf Hoffstedt welcomes the minister’s principled statement about the inappropriateness of running state casinos. Hoffstedt also reminds the minister that the state continues to do exactly that online and that the same principled stance should also apply online.

-We welcome this principled firm stance on the part of the minister and foresee that a winding down of the state as a commercial operator in the casino market can take place during the mandate period, which extends until 2026, says Gustaf Hoffstedt.

The post BOS: “Of course the minister is right when stating that the state should not operate casinos” appeared first on European Gaming Industry News.

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