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NJ Sports Betting Fumbles in Its Second Full Month, Down 51%
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New Jersey sports betting was looking red hot in September with the first month of NFL betting generating nearly $24 million but things took a quick turn in October where revenues dropped drastically to $11.68 million, a drop of 50.6% month over month. While it’s too early to throw in the red flag we should take notice of a few things. Firstly, not all NJ online casinos who are planning to offer sports betting have launched as of today. Golden Nugget online casino, Resorts Online Casino, Hard Rock online casino, and Bet365 are just a few that all plan to launch online sportsbooks within the next few months. So, the market is still very young and without a few of its heavy hitters.
Odds Underdogs Could Be Throwing Off NJ Sportsbook Revenues
Secondly, NJ sportsbooks can have bad months. At the current level of revenue, it is very easy for a few big wins to drastically sway the revenue total. Look at DraftKings Sportsbook. They went from $8.5M in September to just over $5M in October. While we don’t have visibility into turnover volume, we can say confidently that DraftKings probably took in some heavy action that didn’t go their way. Thirdly, home underdogs have been uncharacteristically good against the spread this year with a total record of 27-22-1 through November 20th.
NJ Sportsbooks Are Still Catching Their Footing
And lastly, the sportsbooks in market are still trying to catch their footing. It’s early days for NJ sports betting and most books are still tweaking their operations and gearing up their marketing. There is still much to learn in terms of liability and odds management and the books are getting better every day. Give them some time and not before long will we see more brand advertising and better service.
“We’ll be keeping a close on the market as we move out of the NFL regular season to see what impact that will also have on the market but it should be noted that there could be some lost revenue back to the black market while NJ still suffers from payment and registration pains,” said BonusSeeker.com NJ Marketing Editor, Anirudh Vashishth.
The regulated New Jersey online sports market generated $11.68 million gross revenue in October, down $11.98 million from the previous month.
October 2018 NJ Sports Betting Online Revenue (in millions)
SPORTSBOOK |
Oct-18 |
Bally Casino AC |
$ 0.30 |
Bally Online |
$ 0.11 |
Borgata Casino AC |
$ 0.12 |
Borgata Online |
$ 0.07 |
Golden Nugget Casino AC |
$ 0.05 |
Golden Nugget Online |
$ 0.15 |
Harrahs Casino AC |
$ 0.10 |
Harrahs Online |
$ – |
Ocean Resort Casino |
$ 0.44 |
Ocean Online |
$ 0.39 |
Resorts Casino AC |
$ 0.10 |
Resorts Online |
$ 5.09 |
Meadowlands Track |
$ 1.11 |
Meadowlands Online |
$ 2.43 |
Monmouth Park |
$ 0.61 |
Monmouth Online |
$ 0.61 |
Tropicana AC |
$ 0.02 |
Tropicana Online |
$ – |
Total |
$ 11.69 |
Total Online |
$ 8.84 |
Total B&M |
$ 2.85 |
PA Sportsbooks Kick Off After New Jersey’s Wave
On Nov 15th, Hollywood Casino opened it’s PA Sports betting lounge, the first operator to take a legal sports bet in Pennsylvania. Online sports betting is also legal in PA, however no operators have launched this service as of now. PA Casinos are anticipated to open up online sports betting operations before the end of the ’18-’19 NFL season.
For more information, visit https://www.bonusseeker.com
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BonusSeeker is a leading source for iGaming news, online games, and online-casino promotions in the U.S. regulated online gaming markets.
Source: BonusSeeker
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Latest News
AI-Powered Gamification Arrives on Vegangster Platform via Smartico
iGaming operators can now access CRM automation, hyper-personalisation, and engagement tools to maximise player lifetime value. Platform provider Vegangster has partnered with Smartico, a multi-channel engagement marketing platform, to integrate AI-powered gamification and CRM technology across its ecosystem.
The partnership equips Vegangster’s operator clients with a complete suite of retention tools, including missions, leaderboards, loyalty funnels and mini-games. Powered by AI-driven automation and segmentation, these tools enable operators to deliver personalised campaigns in real-time and build stronger player loyalty across casino and sportsbook brands.
“We build our platform to give operators the sharpest tools to launch quickly and scale with confidence. Partnering with Smartico takes that further, as our clients can now set a new standard for retention with AI-powered automation and gamification,” said Michael Oziransky, Chief Product Officer at Vegangster.
Smartico’s integration with Vegangster enables operators to run engagement campaigns seamlessly. Predictive analytics, personalised messaging, and gamified features provide direct control of the player journey and deliver measurable impact on lifetime value.
“Vegangster’s forward-looking approach makes them an ideal partner,” said Yuval Mechoullam, Co-Founder at Smartico. “Together, we’re equipping operators with solutions that elevate engagement and translate it into lasting business growth.”
About Vegangster
Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.
About Smartico
Smartico is a multi-channel engagement marketing solution redefining CRM automation and gamification for iGaming operators. By combining real-time automation, gamified mechanics, and AI-driven insights, it enables brands to personalise every stage of the player journey. With a global client base and dedicated team of experts, Smartico helps operators boost engagement, improve retention, and drive sustainable growth.
The post AI-Powered Gamification Arrives on Vegangster Platform via Smartico appeared first on European Gaming Industry News.
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1spin4win unveils Beersburg Fest Hold and Win slot inspired by Oktoberfest
Beersburg Fest Hold and Win recreates the joyful energy of Europe’s most iconic beer festival with bright symbols, playful animations, and upbeat music. From smiling waitresses with frothy mugs to sizzling bratwurst and vibrant Bavarian decoration, every detail adds to the immersion.
On the gameplay side, the online slot features a 3×3 grid with 27 paylines, optimized for smooth play on any device. Beer mugs act as Wilds, while lining up nine identical symbols instantly doubles the payout. Landing three or more Coins triggers the Hold and Win round with three respins and a chance to collect jackpots — the x100 Mini and the x1,000 Mega.
As with all 1spin4win releases, the game is built around fair balance, fine-tuned volatility, and user-focused design. The clean interface, subtle sound, and carefully calibrated RTP create an irritation-free experience for players and strong retention potential for operators.
Olga Bogdanova, the Art Director at 1spin4win, commented, “Festivals have a special kind of spirit. They bring people together and celebrate tradition. We designed Beersburg Fest Hold and Win to capture that feeling, letting players step into the Oktoberfest festival, enjoy its sights and sounds, and experience the joy of the Bonus round.”
About 1spin4win
1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 150 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2025 and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win unveils Beersburg Fest Hold and Win slot inspired by Oktoberfest appeared first on European Gaming Industry News.
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Mancala Gaming Revolutionizes iGaming with Diego’s Spicy Truck
Mancala Gaming proudly announces the launch of Diego’s Spicy Truck, a bold new game with innovative features. It’s designed to captivate both players and operators, pushing boundaries in interactive gaming.
In a recent interview with Jekaterina Dubnicka – Head of Marketing and Communications at Slotsjudge, Pantelis Spyrou – Head of Game Studio at Mancala Gaming revealed how Diego’s Spicy Truck redefines engagement. Players run a food truck business, collecting spicy rewards while navigating a fast-paced environment. The game’s dynamic rewards and quirky storyline keep players engaged. Operators will see strong performance with a multi-layered gameplay experience that appeals to both seasoned and casual gamers.
Diego’s Spicy Truck is set to be a key player in the iGaming world. Mancala Gaming invites operators to explore its potential and take part in this exciting journey.
The post Mancala Gaming Revolutionizes iGaming with Diego’s Spicy Truck appeared first on European Gaming Industry News.
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