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Premier Punt Group announces major rebranding

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Edinburgh based fantasy sports operator Premier Punt Group (PPG) has completed a fully comprehensive brand review and today unveiled its new identity, logo, website and market position; completing its evolution into Business-to-Business (B2B) games provider, Incentive Games.

The new brand identity reflects the shift away from developing various applications solely for the gambling industry into a widely reaching B2B games provider. Building on the foundation of success created at PPG through developing innovative sportsbook applications, this extensive rebranding elevates the focus on customised gaming solutions applicable to many different types of businesses across a range of industries. As a team of specialists in the field of customer engagement, Incentive Games will be creating accessible and immersive apps which will allow a business to not only acquire customers at a fraction of the industry cost but also retain and monetise their existing customer base more effectively.

The new brand logo is made up of three symbols that represent the new brand offering:

Premier Punt announces major rebranding

 

 

 

 

 

 

 

 

The value offering to a business in being able to completely revitalise its existing customer base while also enticing new customers is without a doubt an alluring one, and investors have taken note; Premier Punt Group smashed its six-figure crowdfunding campaign target in its first day and the team found themselves approaching their investment hard-limit shortly after. This investment has enabled the company to begin to dramatically scale up its operations in line with their ambitions to be leading the field in B2B gamification.

“We took this opportunity to rebrand based on the success and market penetration we achieved as Premier Punt Group,” said John Gordon, CEO at Incentive Games. “We realised that our solutions are much more widely applicable than we first thought. Our mission is simple – we want to change the way that businesses do business by revealing the hidden potential of their existing and future customer base. Our rebranding package represents a sharp new visual identity which encapsulates this goal and we are very excited to be scaling up our operations in a big way over the next year to align with our ambitions. All businesses want to acuire new customers and retain them. Many businesses want to monetise their user base, and they are coming to us to do so. We are specialists in Acquisition, Retention and Monetisation or as we say; Play, Stay and Pay.”

Commenting on the rebranding initiative, investor and key advisor to Incentive Games and true heavyweight of the bookmaker industry, Victor Chandler said “This is an incredibly exciting time for Incentive Games and this rebrand marks a significant milestone in the company’s evolution, redefining who they are while capturing their core values and future strategy. Incentive Games are looking forward to expanding their team throughout this year so that they can use this new brand identity as a foundation to enter a diverse range of markets and further capitalise on what they already know is a winning formula.”

For more information about Incentive Games, please see www.incentivegames.com, or contact Dan Ghatoray, Operations Analyst at Incentive Games on [email protected].
Incentive Games latest investment round closes at the end of October, if you would like to explore investment opportunities or for general enquiries please contact Dan on the email above.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Swintt extends presence in key markets through Play North partnership

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Sought-after software provider joins forces with innovative online gaming company to distribute Elysium Studios – Driven by Swintt titles in MGA and NL markets

Rapidly expanding online casino software supplier, Swintt, has doubled down on its mission to increase its presence in regulated markets worldwide after announcing a new partnership with Play North that will share Elysium Studios games with a wide new audience.

With the deal being specifically targeted at MGA and NL-regulated jurisdictions, Swintt will now share its full library of content with Play North brands Kansino and Pikakasino, with a particular emphasis being placed on the newer Elysium Studios – Driven by Swintt collection of slots.

This will no doubt be the case for the Elysium Studios title, I Hate Fairytales, which plunges players into a darkly whimsical world where twisted versions of beloved fairytales set the stage for thrilling gameplay

Of course, with Play North’s mission since forming in 2018 being to always put the player at the heart of the action, the new range of Elysium Studios games will assist the group in providing a more engaging experience to customers while helping Swintt raise its profile in two key markets.

David Mann, Chief Executive Officer at Swintt, said: “Increasing our presence in regulated markets has always been at the heart of Swintt’s growth strategy, so teaming up with an exciting brand like Play North obviously comes as great news for our ongoing expansion plans.

“Like us, Play North are a young company with a firm focus on putting the player at the centre of everything they do – and with a strong presence in MGA and NL-regulated markets, the deal will help us share our exciting Elysium Studios titles with audiences on both of their online platforms.”

Daphne Xerri, Chief Product Officer at Play North, said: “With a mission statement to always put players at the core, Play North is dedicated to bringing the very best in online casino content to customers in MGA and NL-licensed markets – and partnering Swintt will only further this aim.

“In particular, the provider’s popular range of Elysium Studios – Driven by Swintt games look to have all the right ingredients to really make an impact with players on both our Kansino and Pikakasino brands and we’re really excited to discover how they perform over the coming weeks.”

The post Swintt extends presence in key markets through Play North partnership appeared first on European Gaming Industry News.

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Evoplay introduces betting-inspired mechanics in new release Instant Soccer

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Evoplay, the award-winning game development studio, has released Instant Soccer, a football-themed instant game designed to provide quick, strategic gameplay.

Developed with simplicity in mind, the game blends intuitive mechanics with the thrill of sports betting, allowing players to engage quickly and effortlessly.

By combining the excitement of football with familiar betting-inspired features, Instant Soccer offers a fresh take on instant games that appeals to a broad player base.

The title allows players to set their target multiplier before the round begins, aiming to match or exceed it when the final multiplier is revealed. The more ambitious the target, the greater the risk and reward, with a maximum win of up to 10,000x the bet.

To support a tailored experience, Instant Soccer includes a Chance of Winning indicator based on the selected target and Advanced Autoplay, enabling players to automate rounds with customisable conditions.

A Quick History feature also enhances transparency and engagement, allowing users to track round outcomes and view top player rankings in real-time.

Ivan Kravchuk, CEO at Evoplay, said: “With Instant Soccer, we’ve created a game that merges the simplicity of instant play with the energy of football and the strategy of sports betting.

“It’s designed to appeal to a wide audience, whether you’re a football fan, a casual gamer, or someone looking for short, engaging sessions. We’re confident it will deliver strong results for our partners across multiple markets.”

The post Evoplay introduces betting-inspired mechanics in new release Instant Soccer appeared first on European Gaming Industry News.

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“Play’n GO will never supply games to sweepstakes casinos” – CEO Johan Törnqvist

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Swedish gaming giant confirms its ongoing commitment to regulated markets globally and raises concerns over the circumventing of existing legal frameworks regarding so-called ‘sweepstakes casinos’

Play’n GO, the world’s leading casino entertainment provider, has today announced that the company’s unmatched portfolio of games will never be supplied to so-called ‘sweepstakes casinos’.

Play’n GO CEO and Co-Founder Johan Törnqvist, said: “Sweepstakes casinos do not operate inside a regulated framework and that’s not something we support. Our commitment to regulated markets is absolute. We will never supply our games to sweepstakes casinos.”

The announcement comes as so-called sweepstakes casinos are increasingly under scrutiny by regulators and lawmakers, especially in the US.

Shawn Fluharty, Head of Government Affairs for Play’n GO, added: “Sweepstakes casinos threaten the regulated market model that many of us in the industry have worked so hard to achieve, which protects players first and foremost, and delivers much-needed revenue to jurisdictions.

“Regulators across the US in particular are rightfully beginning to crack down on these unregulated operations. And I can say with confidence that regulators have long memories – anyone doing business with sweepstakes casinos today will find it very difficult to do business in a future regulated market.

“Additionally, lawmakers certainly have an interest in protecting licensees and state revenues going forward.”

Play’n GO has been a vocal advocate for increased regulation in the online gaming space for many years.

The company was the first supplier in the industry to publicly rule out producing ‘bonus buy’ games, now banned by the UK and Dutch regulators and under discussion by many other regulators too.

In a further sign of the increasingly rapid divergence between regulated and unregulated spaces within the industry, Play’n GO was recently recognised as a priority partner by German casino operator Tipico. The partnership programme sees Tipico give Play’n GO games increased visibility and promotional spaces while, crucially, removing games entirely produced by other suppliers who serve both the regulated and black market in Germany.

Magnus Olsson, Chief Commercial Officer of Play’n GO, commented: “It’s no secret that with this decision – much like with our stance towards Bonus Buy games – we have been, and continue to leave a lot of money on the table. But everyone in the industry has a choice about what kind of industry we want.

“We want to see a fully regulated and sustainable industry that protects players, promotes innovation, and ensures that we actually have an industry in the future.

“We are starting to see both regulators and operators, such as with Tipico in Germany, recognise that the future of the industry is through regulation. It’s time for other suppliers to do their part too and I’m delighted to see Play’n GO leading the way once again.”

The post “Play’n GO will never supply games to sweepstakes casinos” – CEO Johan Törnqvist appeared first on European Gaming Industry News.

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