Connect with us
Atlaslive is a robust, scalable, and reliable igaming platform that supports the growth of our partners’ business by ensuring 99.9 percent uptime, one of the best in the industry.

Latest News

Premier Punt Group announces major rebranding

Published

on

Reading Time: 3 minutes

 

Edinburgh based fantasy sports operator Premier Punt Group (PPG) has completed a fully comprehensive brand review and today unveiled its new identity, logo, website and market position; completing its evolution into Business-to-Business (B2B) games provider, Incentive Games.

The new brand identity reflects the shift away from developing various applications solely for the gambling industry into a widely reaching B2B games provider. Building on the foundation of success created at PPG through developing innovative sportsbook applications, this extensive rebranding elevates the focus on customised gaming solutions applicable to many different types of businesses across a range of industries. As a team of specialists in the field of customer engagement, Incentive Games will be creating accessible and immersive apps which will allow a business to not only acquire customers at a fraction of the industry cost but also retain and monetise their existing customer base more effectively.

The new brand logo is made up of three symbols that represent the new brand offering:

Premier Punt announces major rebranding

 

 

 

 

 

 

 

 

The value offering to a business in being able to completely revitalise its existing customer base while also enticing new customers is without a doubt an alluring one, and investors have taken note; Premier Punt Group smashed its six-figure crowdfunding campaign target in its first day and the team found themselves approaching their investment hard-limit shortly after. This investment has enabled the company to begin to dramatically scale up its operations in line with their ambitions to be leading the field in B2B gamification.

“We took this opportunity to rebrand based on the success and market penetration we achieved as Premier Punt Group,” said John Gordon, CEO at Incentive Games. “We realised that our solutions are much more widely applicable than we first thought. Our mission is simple – we want to change the way that businesses do business by revealing the hidden potential of their existing and future customer base. Our rebranding package represents a sharp new visual identity which encapsulates this goal and we are very excited to be scaling up our operations in a big way over the next year to align with our ambitions. All businesses want to acuire new customers and retain them. Many businesses want to monetise their user base, and they are coming to us to do so. We are specialists in Acquisition, Retention and Monetisation or as we say; Play, Stay and Pay.”

Commenting on the rebranding initiative, investor and key advisor to Incentive Games and true heavyweight of the bookmaker industry, Victor Chandler said “This is an incredibly exciting time for Incentive Games and this rebrand marks a significant milestone in the company’s evolution, redefining who they are while capturing their core values and future strategy. Incentive Games are looking forward to expanding their team throughout this year so that they can use this new brand identity as a foundation to enter a diverse range of markets and further capitalise on what they already know is a winning formula.”

For more information about Incentive Games, please see www.incentivegames.com, or contact Dan Ghatoray, Operations Analyst at Incentive Games on [email protected].
Incentive Games latest investment round closes at the end of October, if you would like to explore investment opportunities or for general enquiries please contact Dan on the email above.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Latest News

EGT to make a memorable show at Belgrade Future Gaming 2024

Published

on

Reading Time: 2 minutes

 

Only a few days remain until Belgrade Future Gaming 2024, where EGT will demonstrate its vision for the future of the gaming industry. The latest innovations alongside the company’s well-established products will be available to guests at stand E1.

The Phoenix slot cabinet will stand out among the top offers for the Serbian gaming audience. Powered by the latest Exciter IV platform and including 27-inch monitors, keyboard with dynamic touch display and electromechanical buttons and numerous ergonomic features, this model has already gained popularity in a number of markets around the world and is expected to reap success in Serbia as well. It will be equipped with the bestseller Bell Link, which will introduce its new multigame Bell Link 2. The mix contains 10 exciting games and provides players with even more opportunities to win and have fun.

Supreme Green Selection, the first multigame of the latest Supreme Selection Series of EGT, will also make its local debut. Including a fascinating set of 50 titles on different themes, it will certainly not go unnoticed by visitors to the stand.

Guests will also have the opportunity to enjoy the variety of slots of the well-known General and Power Series multigames, as well as test their luck with the Gods & Kings Link jackpot. The slot selection will be complemented by cabinets from the General Series.

EGT’s multiplayer portfolio will be also on display. The roulettes G R6 C and the terminals G 32 T will showcase their eye-catching design, multiple ergonomic features and great flexibility, allowing many possible configurations with other devices.

The company’s casino management system Spider will also demonstrate its latest modules, which make the management of the daily activities in gaming establishments easy and effective.

EGT Digital will present its iGaming solutions as well. The provider will show its wide diversity of instant and casino games, jackpot solutions, as well as the in-house developed all-in-one betting platform X-Nave with its four main modules, which provides operators with everything needed to build and maintain a successful online business.

“Belgrade Future Gaming is an exhibition of great significance for Serbia and the region, and I am happy that we will take part in this year’s edition as well,” said Aleksandar Kliska, General Director of EGT Group d.o.o. Serbia. “It will give us the opportunity to reveal the huge potential of our products and solidify our leadership positions in the local market.”

The post EGT to make a memorable show at Belgrade Future Gaming 2024 appeared first on European Gaming Industry News.

Continue Reading

Latest News

Gaming Innovation Group – Mandatory notification of trade

Published

on

Reading Time: < 1 minute

 

Mikael Riese Harstad, Chairman of the Board and primary insider of Gaming Innovation Group Inc.

(GiG), has today transferred 864,403 shares in GiG to a life insurance policy with SEB Life International Assurance Company DAC with himself as the sole policy holder.

In addition, Helena Riese Harstad, a close associate of Mikael Riese Harstad, has today transferred 477,733 shares in GiG to a life insurance policy with SEB Life International Assurance Company DAC with herself as the sole policy holder.

After these transactions, Harstad and close associates owns no shares directly, but hold 1,342,136 shares through life insurance policies with SEB Life International Assurance Company DAC.

For further information, contact:
Tore Formo, Group CFO, [email protected] +47 916 68 678

This information is subject to the disclosure requirements pursuant to Section 5-12 of the Norwegian Securities Trading Act.

 

The post Gaming Innovation Group – Mandatory notification of trade appeared first on European Gaming Industry News.

Continue Reading

Latest News

Clarion Gaming and ExCeL London plan for the migration of iGB L!VE 2025 to the heart of igaming

Published

on

Reading Time: 2 minutes

 

Clarion Gaming is advancing preparations for the migration of iGB L!VE to London in July 2025 establishing a roadmap of activities in partnership with the senior team at ExCeL London which will host the leading global event.

The latest meeting between the two organisations featured:

  • iGB L!VE Portfolio Director Naomi Barton,
  • Clarion Gaming Managing Director Stuart Hunter,
  • Head of Operations Richard Logan and
  • Head of Marketing Jody Frost with the senior team from ExCeL led by the venue’s
  • Chief Commercial Officer Simon Mills.

Expanding on the meeting Naomi Barton said: “This was the second senior level planning meeting that we have held with our colleagues at ExCeL London in order to move the home of the igaming community to a city which is the heart of the igaming industry in a country which is igaming’s largest market.

“The roadmap is being created in order to anticipate industry needs, address pain points and to exceed the expectations of customers. The migration of what is already a top performing Tier One igaming event is set against the backdrop of iGB L!VE’s 5-year growth plan which is focused on delivering 35,000 visitors and over 550 exhibitors and sponsors by 2029.

“Our vision is to harness the tremendous momentum created by the iGB L!VE brand and to take the event to a whole new level in a new venue, and a new exceptionally well-connected global home in the city of London.

“ExCeL London has a fantastic track record of helping events to fulfil their potential, and all of the building blocks are in place for iGB L!VE and its customers to accelerate their businesses to new heights in London.

She added: “Placing our customers at the heart of everything that we do is central plank to the iGB L!VE growth strategy, and the roadmap for 2025 is underpinned by a clear customer-focused programme that will ensure maximum cost-effectiveness as well as global growth for all of our stakeholders.

“We will be using July’s edition of iGB L!VE not only to reflect and celebrate our time in Amsterdam and say thank you to our fantastic partners for many years RAI Amsterdam, but also enable our vendors and customers to secure their presence at ExCeL London in 2025.”

 

The post Clarion Gaming and ExCeL London plan for the migration of iGB L!VE 2025 to the heart of igaming appeared first on European Gaming Industry News.

Continue Reading

Trending

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.