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Unregulated websites raise ad spend in Norway

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International gaming operators have raised their advertisement spending, touching NOK866m (€91m/$107m) on television advertising alone, in Norway last year in their bid to circumvent the government’s gambling monopoly.

The Norwegian Gaming Authority (NGA) has brought new regulations to control the impact of unregulated gambling after a rise in advertising from offshore operators.

Headed by acting general director Bjørn Morten Øen (pictured), the NGA said the total represents an increase in NOK742m in the previous year, but such activity is only possible due to a loophole regarding television advertising.

At present, operators can place on channels that are broadcast from outside of the country, allowing them to reach consumers in Norway that are otherwise limited to gambling with state-run firms Norsk tipping and Rikstoto.

Regulators in Norway are set to clamp down on the practice and laws are due to change from September 5, pending approval from the European Commission.

The current system means Norway is missing out on taxable gambling income, with unregulated operators last year raking in between NOK2bn and NOK2.2bn.

Henrik Nordal, director at the NGA, told iGamingBusiness.com that the regulator supports these changes as it seeks to better protect consumers in the country.

“The Norwegian gambling regulation aims to ensure that gaming schemes are arranged in a satisfactory manner under public control, prevent negative consequences of gaming and ensure that profit from games can be allocated to approved ‘good causes’,” Nordal said.

“A central part of that is to have the most addictive games monitored so the operators are able to provide the necessary responsible gaming environment for our national consumers.

“Responsible gaming environment means that there are effective self-exclusion tools and limits on how much you can bet on each object, per day, per week and per month.

“The presence of illegal operators without these responsibility tools provide a serious safety challenge for our consumers, especially the most vulnerable of them, and that is our main concern.”

Nordal added: “To better meet these challenges our parliament has therefore asked the Ministry of Culture to implement a Domain Name Service-blocking to try and better channel consumers to operators that have a licenses in Norway and hence sufficient responsibility tools implemented.”

“This is in addition to the payment-blocking of funds destined or originating from illegal operators. We hope these tools together with public education can create a safer gambling environment for Norwegian consumers and limit negative social consequences we see emanating from illegal operators.”

Despite having to contend with this issue, regulated gaming in Norway was worth NOK43.7bn last year and has grown by 65.7 per cent since 2012.

Norway’s Scandinavian neighbour Sweden will soon open up an application process for companies to take on new licences in the country and offer regulated gambling services.

New laws will come into force in Sweden until January 1 next year, with those operators that obtain a licence to face a tax rate of 18 per cent.

Source: igamingbusiness.com

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George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Slitherine Publishing Director Marco Alessandro Minoli Honoured at the 2025 Italian Video Game Awards by IIDEA for His Contribution to the Italian Games Industry

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Marco Alessandro Minoli, Publishing Director of the British video game publisher Slitherine, was awarded this evening the prestigious Outstanding Individual Contribution prize at the 2025 Italian Video Game Awards hosted by IIDEA, the trade association of the Italian video game industry.

The award recognises Minoli’s ongoing commitment to promoting, supporting, and mentoring Italian developers, making a tangible contribution to the growth and professionalization of the sector in Italy.

“Especially over the past four years, since I began collaborating with IIDEA, the focus has been on sharing,” said Minoli during the ceremony. “Once our team reached a certain level of experience, I felt it was essential to share that knowledge with those just starting out and in need of support. There’s no magic formula for selling more copies: the more we share within the video game community, the more we increase the chances of success and of showing the world what Italian companies, developers, and talent can create.”

Beyond his work with IIDEA, Minoli has provided free coaching to Italian developers over the past two years and has been invited to give lectures and talks at leading academic institutions, including Università Cattolica del Sacro Cuore, IED – Istituto Europeo del Design, NABA – Nuova Accademia delle Belle Arti, and IULM. In these forums, he has shared the story of the publisher and, in particular, the unique role of Slitherine’s Italian office, a rare case in the national landscape: a young team of 16 people based in Milan who manage every aspect of the publisher’s global marketing operations.

Words are followed by action: in the past year, Slitherine has started collaborating with two Italian studios, Futurats and Volcanite Games, joining the over 50 developers the company works with worldwide. Notably, on the same evening, Vulcanite Games was awarded Best Italian Debut Game.

Celebrating its 25th anniversary this year, Slitherine has an annual turnover of approximately €150 million and specializes in the production of strategy video games. Its best sellers include Starship Troopers: Terran Command, inspired by Paul Verhoeven’s 1997 film, and Terminator: Dark Fate – Defiance, set after the latest movie in the iconic franchise.

Slitherine’s journey is far from over: on Thursday, June 19, the British publisher will release the highly anticipated strategy game Broken Arrow, currently ranked 25th (out of more than 15,000 upcoming titles this year) on the Steam wishlist charts—the world’s leading digital video game store.

For more information: Slitherine Press Office – [email protected]

 

The post Slitherine Publishing Director Marco Alessandro Minoli Honoured at the 2025 Italian Video Game Awards by IIDEA for His Contribution to the Italian Games Industry appeared first on European Gaming Industry News.

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S8UL enters League of Legends with the acquisition of a power-packed roster

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S8UL becomes one of India’s first to compete across 12 top esports titles, redefining the global presence of Indian esports

The team is set to compete in Riot Games’ upcoming Legends Ascend tournament where the winning team will qualify for the LOL Championship Pacific (LCP) Wildcard Playoffs

S8UL Esports, a global powerhouse in esports and gaming content, has officially announced its entry into League of Legends (LOL) with the acquisition of one of South Asia’s leading rosters. This move marks yet another milestone in S8UL’s ongoing expansion into some of the world’s biggest esports titles, reinforcing its commitment to building a formidable international presence across multiple competitive ecosystems.

The team features captain Akshaj Shenoy (Kat Bot), Aakash Shandilya (Infi), Ahmed Shahid (Nero), and Mihir Ranjan (Angelslotus) from India, along with Mehrab Uddin Ahmed (RTO) from Bangladesh and Tharuka Fernando (KratoZ) from Sri Lanka. The core roster has already established itself as a dominant force in South Asia.

In a milestone achievement, Akshaj, Aakash, and Mihir represented India in LOL at the Asian Games 2022 in Hangzhou, where esports debuted as an official medal event. After topping the regional qualifiers, they advanced to the quarterfinals and secured a commendable fifth-place finish, competing against the best teams in Asia.

Animesh Agarwal aka 8Bit Thug, Co-founder and CEO of S8UL, said, “League of Legends is one of the most iconic esports titles in the world, and we believe this is the right moment for S8UL to step onto that stage. Our vision has always been to lead from the front, both in performance and in growing the ecosystem, and this move is a significant step in that direction. This roster has already shown what it’s capable of, consistently dominating the regional circuit. Now that they are under the S8UL banner, we are excited to support them in their journey to greater heights and help pave the way for South Asia to make its mark in global League of Legends esports”

In 2024, under the banner of Temple of Kings, the roster won major titles including the Skyesports WD Black Cup 1 & 2, Pro League, and the SMG South Asia Cup 1, 2, and 3, in addition to TEC’s July and August Opens. In 2025, they continued their winning streak with four tournament victories under Asterisk. The team now joins S8UL with a proven record of success, synergy, and regional pride.

“Joining S8UL is a defining moment for us. We’ve been grinding together for years, and to now be part of India’s biggest esports organisation gives us the platform to take things to the next level. With the support S8UL brings, we’re ready to prove our mettle at the highest level,” commented Akshaj ‘Kat Bot’ Shenoy, captain of S8UL’s League of Legends team.

The team is set to compete in Legends Ascend 2025, India’s first publisher driven amateur LOL tournament. With a total prize pool of INR 10 lakhs, the tournament will culminate on August 3, and its champion will earn a coveted spot in the LOL Championship Pacific (LCP) Wildcard Playoffs which is the gateway to LCP’s promotion and relegation tournament. S8UL’s entry marks a bold move by the Indian organisation to dominate the regional circuit and reach the global stage.

With this, S8UL strengthens its competitive roster portfolio, now fielding top-tier lineups across 12 premier esports titles. These include Apex Legends, Battlegrounds Mobile India, Call of Duty: Warzone, Chess, EAFC 25, Fatal Fury, Mobile Legends: Bang Bang, Pokémon UNITE, StarCraft II, Tekken 8, VALORANT, and now League of Legends.

As the first and only Indian organization set to compete at the upcoming Esports World Cup in Riyadh, S8UL continues to build on its legacy of pioneering global representation for Indian esports.

 

The post S8UL enters League of Legends with the acquisition of a power-packed roster appeared first on European Gaming Industry News.

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HIPTHER Movement Launched: Fitness Community & Summer Run-Off Challenge Powered by GameOn

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After two exciting years of iGaming & TECH Run-Off Challenges uniting the industry in fitness, wellness, and camaraderie, HIPTHER is proud to announce the official launch of HIPTHER Movement – where Community meets endurance.

HIPTHER, leading media hub and events organiser for Gaming and Technology across Europe and beyond, has incorporated fitness and wellness networking initiatives across its events since 2023.

The “Morning Networking Run” and “Morning Yoga” sessions have been a part of their summits since 2023, with the participants warmly embracing these opportunities to nurture relationships, body, and soul, ahead of a busy conference day.

 

iGaming & TECH Run-Off Challenges: Community Relationships & Healthy Competition

In 2024, HIPTHER launched the iGaming and TECH Run Club on Strava, and kicked-off the iGaming & TECH Run-Offs, with the Summer and Winter editions spanning 2024 and 2025.

Many brilliant minds and athletic spirits from gaming and tech joined the Club, and spurred with this momentum of excitement, HIPTHER raised the game – offering exciting prizes at the end of each Challenge to the Top 3 runners in the Female and Male Categories, with the support of GameOn as a Sponsor.

Now, with the launch of HIPTHER Movement, this fitness-forward initiative evolves into a dynamic wellness community powered by year-round running and cycling challenges – bringing together professionals who hustle hard, on and off the road.

Whether you’re chasing a personal best or simply enjoy the grind, the HIPTHER Movement is your new home for HIPTHER-powered challenges hosted under the iGaming and TECH Run Club and Cycling Club on Strava.

With over 100 passionate members and counting, participants can track their progress, climb the leaderboard, and revisit the results from past events. From virtual sprints to multi-week challenges of endurance, HIPTHER fuels industry momentum – one stride and one pedal stroke at a time.

Zoltan Tuendik, Co-Founder of HIPTHER, stated about this initiative: “The HIPTHER Movement is about more than logging miles or chasing medals. It’s about showing up for yourself, your peers, and your community. In an industry that never slows down, we believe wellness should move with us. From early morning runs to multi-week endurance challenges, we’re creating a culture where progress, connection, and resilience go hand-in-hand. GameOn has helped us take it to the next level, and we’re just getting started.

 

Summer 2025: Run-Off and Spin-Off Challenges Now Live!

The Summer Run-Off Challenge and Summer Spin-Off Challenge, proudly sponsored by GameOn, kicked off on June 9 and will run until September 7, 2025.

🏃‍♂️ The Summer Run-Off Challenge, hosted by the iGaming and TECH Run Club, invites runners to lace up and power through the summer heat for serious rewards:
Top 3 finishers will receive exclusive performance gear
Surprise gifts for the top male and female participants
4th and 5th place earn limited edition HIPTHER x GameOn merch

🚴‍♀️ The Summer Spin-Off Challenge, run via the iGaming and TECH Cycling Club, puts pedal power in the spotlight with equally exciting rewards:
Top 3 cyclists win exclusive performance gear
Special gifts for the top male and female riders
4th and 5th place receive HIPTHER x GameOn cycling kits

 

Powered by GameOn: Because Every Effort Counts

HIPTHER is proud to have GameOn as a sponsor of the HIPTHER Movement. Their support helps level up each challenge with better prizes, bigger energy, and even more motivation for the growing community.

With GameOn’s backing – and HIPTHER’s commitment to wellness and engagement – every mile, every ride, and every personal effort truly counts.

 

Join the Movement

📲 Not in the Strava clubs yet?
Join the iGaming and TECH Run Club and Cycling Club today to get in on the action, track your progress, and connect with fellow professionals.

Because movement is more than motion.
It’s momentum. It’s clarity. It’s how we grow stronger – together.

Let’s move with purpose. Let’s move together!

The post HIPTHER Movement Launched: Fitness Community & Summer Run-Off Challenge Powered by GameOn appeared first on European Gaming Industry News.

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