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Unregulated websites raise ad spend in Norway

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International gaming operators have raised their advertisement spending, touching NOK866m (€91m/$107m) on television advertising alone, in Norway last year in their bid to circumvent the government’s gambling monopoly.

The Norwegian Gaming Authority (NGA) has brought new regulations to control the impact of unregulated gambling after a rise in advertising from offshore operators.

Headed by acting general director Bjørn Morten Øen (pictured), the NGA said the total represents an increase in NOK742m in the previous year, but such activity is only possible due to a loophole regarding television advertising.

At present, operators can place on channels that are broadcast from outside of the country, allowing them to reach consumers in Norway that are otherwise limited to gambling with state-run firms Norsk tipping and Rikstoto.

Regulators in Norway are set to clamp down on the practice and laws are due to change from September 5, pending approval from the European Commission.

The current system means Norway is missing out on taxable gambling income, with unregulated operators last year raking in between NOK2bn and NOK2.2bn.

Henrik Nordal, director at the NGA, told iGamingBusiness.com that the regulator supports these changes as it seeks to better protect consumers in the country.

“The Norwegian gambling regulation aims to ensure that gaming schemes are arranged in a satisfactory manner under public control, prevent negative consequences of gaming and ensure that profit from games can be allocated to approved ‘good causes’,” Nordal said.

“A central part of that is to have the most addictive games monitored so the operators are able to provide the necessary responsible gaming environment for our national consumers.

“Responsible gaming environment means that there are effective self-exclusion tools and limits on how much you can bet on each object, per day, per week and per month.

“The presence of illegal operators without these responsibility tools provide a serious safety challenge for our consumers, especially the most vulnerable of them, and that is our main concern.”

Nordal added: “To better meet these challenges our parliament has therefore asked the Ministry of Culture to implement a Domain Name Service-blocking to try and better channel consumers to operators that have a licenses in Norway and hence sufficient responsibility tools implemented.”

“This is in addition to the payment-blocking of funds destined or originating from illegal operators. We hope these tools together with public education can create a safer gambling environment for Norwegian consumers and limit negative social consequences we see emanating from illegal operators.”

Despite having to contend with this issue, regulated gaming in Norway was worth NOK43.7bn last year and has grown by 65.7 per cent since 2012.

Norway’s Scandinavian neighbour Sweden will soon open up an application process for companies to take on new licences in the country and offer regulated gambling services.

New laws will come into force in Sweden until January 1 next year, with those operators that obtain a licence to face a tax rate of 18 per cent.

Source: igamingbusiness.com

Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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