Dick Costolo, Twitter CEO doesn’t offer an exact date or any details about the integration, but added that Twitter is working with Apple to add Twitter content to Spotlight search on iOS and OS X.
There is a large activity at Twitter in becoming even more interactive with the crowd.
Costolo also stated, “That Google deal and relationship is all about driving our total audience strategy,” Costolo said during today’s call. “The goal is to get people to consume content and engage with that content whether they log in or not.”
Twitter hopes to take better advantage of the more than 500 million people who visit Twitter every month without logging into the social network, by giving Google access to all public tweets. The Tweet inventor is struggling to retain users and needs to increase its user base really fast to satisfy investors. “There’s absolutely an opportunity to go monetize that attention and traffic,” Costolo said. “We want to make sure we iterate on the experiences to get them right first.”
Twitter and Google had a firehose deal from 2009 to 2011 but it expired and currently only a portion of tweets are indexed by the search giant. Let’s see how this new deal performs.
