Hi to Fi, the new way of saying hello

Last week Google revelead one of his new plans, and it seems the the search giant is really starting to foucus mobility. After rolling our it’s mobile-friendly update, which had impact on all websites that weren’t optimized to be mobile-friendly by de-ranking them in mobile search, the big G announced its plan to enter the mobile telecommunications market.

Their idea is great since in today’s mobile world, fast and reliable connectivity is almost second way of life. But even in places like the U.S., where mobile connections are nearly ubiquitous, there are still times when you turn to your phone for that split-second answer and don’t have fast enough speed. Or there are certain situations when you can’t get calls and texts because you left your phone at home or your office. As mobile devices continually improve and become better in how you connect to people and increase the way you receive information, it’s important that wireless connectivity and communication keep up with this pace and be fast everywhere, easy to use, and of course accessible to everyone.

Nick Fox, VP of Communications Products, stated: “That’s why today we’re introducing Project Fi, a program to explore this opportunity by introducing new ideas through a fast and easy wireless experience. Similar to our Nexus hardware program, Project Fi enables us to work in close partnership with leading carriers, hardware makers, and all of you to push the boundaries of what’s possible. By designing across hardware, software and connectivity, we can more fully explore new ways for people to connect and communicate. Two of the top mobile networks in the U.S.—Sprint and T-Mobile—are partnering with us to launch Project Fi and now you can be part of the project too. “

This seems to be another huge quest for Google, and it might be their next big thing.

Here is a short introduction video for everyone understanding:

 

Since Project Fi aims to put you on the best network wherever you go, it will catch on really quick. As you move around, the best network for you might be a Wi-Fi hotspot or a specific 4G LTE network. The Google scientist developed a new technology that gives you better coverage by intelligently connecting you to the fastest available network at your location whether it’s Wi-Fi or one of our two partner LTE networks. We anticipate that as this will catch on, and it will, more partners will arrive to Google HQ to add their mobile network. Project Fi automatically connects you to more than a million free, open Wi-Fi hotspots which have been by verified by Google for speed and reliability. Once you’re connected, Google helps secure your data through encryption. When you’re not on Wi-Fi, Google will move you between whichever of their partner networks is delivering the fastest speed, so you get 4G LTE in more places. This is really smart considering that everybody uses at least one mobile devices that need that sort of speed.

The new service also enables easy communication across networks and devices, since: “Project Fi works to get technology out of the way so you can communicate through whichever network type and device you’re using. Wherever you’re connected to Wi-Fi—whether that’s at home, your favorite coffee shop or your Batcave—you can talk and text like you normally do. If you leave an area of Wi-Fi coverage, your call will seamlessly transition from Wi-Fi to cell networks so your conversation doesn’t skip a beat. We also want to help phone numbers adapt to a multi-screen world. With Project Fi, your phone number lives in the cloud, so you can talk and text with your number on just about any phone, tablet or laptop. So the next time you misplace your phone, you can stay connected using another screen.”

Even if Project Fi isn’t available in Eastern Europe or the European continent yet, it is something to definetly read about and get ready for it’s arrival to the contient. If you are located in the US, be sure to request an invite to join the project at fi.google.com