19 articles
Collinge joins as Executive Vice President – Group Business Development & Strategic Partnerships, bringing 20+ years across retail and online gaming. Soft2Bet has appointed Ryan Collinge as Executive Vice President – Group Business Development & Strategic Partnerships, adding him to its senior leadership team. In the role, Collinge will focus on supporting Soft2Bet’s growth plans […]
Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed around the 2026 FIFA World Cup, aimed at helping sportsbook operators retain players during the tournament. The product will be deployed across selected Soft2Bet brands including Betinia, Swiper, Campobet, ToonieBet and Elabet, with availability spanning markets including Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and […]
Soft2Bet has won two major honours at the EGR B2B Awards 2026. The igaming company took home titles for Innovation in Mobile and Innovation in Casino Software. The awards recognise Soft2Bet’s ability to turn product development into practical growth tools for operators, from native mobile apps and platform migration to MEGA and back-office control. […]
Soft2Bet has launched Zinx in Romania, rolling out a new digital platform that combines online casino content and sports betting for local players. Soft2Bet said Zinx was built with localisation in mind, with product design and marketing tailored to Romanian player preferences. The company positioned the brand around “safe, transparent play,” but did not share […]
Soft2Bet said it opened 2026 with five new brand launches and four sponsorship deals, alongside market planning for Q2 2026. The company shared the update from Malta on April 15, 2026 as part of its Q1 2026 results. In Q1, Soft2Bet launched Lodur in Sweden and Zinx in Romania. In Denmark, it launched Betinia, Betoro […]
Soft2Bet has launched Betoro in Denmark, a new sports betting and casino brand created for Danish fans seeking a closer connection to sport through an experience defined by clarity, control and local relevance. At the heart of Betoro’s philosophy is “guided passion”, an approach that captures the emotion of sport while keeping the overall […]
Soft2Bet, a leading iGaming turnkey solutions provider, recently brought together industry connections for an exclusive two-day golf and padel experience at the Gleneagles Hotel in Scotland. The event brought Soft2Bet’s friends and connections together to enjoy a relaxed day of golf and padel, meaningful conversations, and shared moments in an inspiring setting, celebrating the spirit […]
Soft2Bet has been shortlisted in three categories at the SBC Awards Europe, highlighting the strength of its platform, gamification suite, and ongoing product innovation across key European markets. The recognition follows a year of strong performance and sustained business growth. The company is nominated in the Acquisition & Retention Partner category for its proprietary Motivational […]
Soft2Bet has unveiled MEGA Islands, the latest addition to its MEGA Suite, designed to enhance player engagement and retention across both casino and sportsbook offerings. The new engine introduces a persistent progression system that carries over across sessions, giving players an ongoing reason to return. Through island-building, resource collection, and continual advancement, players embark on […]
Soft2Bet has been shortlisted in three categories at SBC Awards Europe, reflecting the strength of its platform, gamification and product innovation across major European markets. The recognition follows a year of strong results and continued momentum across the business. The company has been shortlisted in the Acquisition & Retention Partner category for its proprietary Motivational […]
Soft2Bet, a global provider of turnkey iGaming solutions, has announced plans to pursue entry into the regulated gaming market in Alberta as part of its broader strategy to expand its footprint across Canada. The company confirmed that its entry will depend on regulatory approval once the province finalizes its evolving legal framework for online gaming. […]
New York has firmly established itself as the definitive US-focused iGaming and sports betting event on the East Coast. As one of the first major industry gatherings of the year, NEXT Summit: New York brings together senior leaders shaping the future of regulated gambling across North America and beyond. Now entering its third year, the […]
From payments to content, Lodur is designed around how Swedish players prefer a seamless, locally tailored gaming experience. The platform supports popular local payment methods, highlights the sports events Swedish audiences follow most closely, and features localised Live Slots that present live dealer entertainment with a Swedish-first approach across both desktop and mobile. A defining […]
iGaming powerhouse Soft2Bet has been honored with two prestigious accolades at the EGR Europe Awards 2026, taking home the European Casino Platform Supplier and European Acquisition and Retention Partner awards. These awards highlight the company’s innovation, operational excellence, and measurable impact throughout 2025. The European Casino Platform Supplier award reflects Soft2Bet’s philosophy of building its […]
Soft2Bet has revealed the debut of MEGA11, a football management game aimed at enhancing sportsbook interaction and improving player loyalty. Acknowledging that football manager and fantasy games rank among the most favored genres with the longest typical gameplay durations, MEGA11 provides a progression-oriented and captivating football manager experience focusing on fantasy league team construction, allowing […]
Betinia, the award-winning brand from Soft2Bet, has unveiled its most ambitious marketing campaign to date, appointing Diego Simeone as brand ambassador and launching a reimagined Football Manager experience designed to deepen player engagement and lifetime value. Campaign: grit, strategy, legacy Fronted by Simeone — a global symbol of discipline and tactical mastery — the campaign […]
Soft2Bet, a prominent global operator of casinos and sportsbooks and a platform provider, has declared the hiring of Andrew Cochrane as Chief Commercial Officer (CCO). The appointment enhances Soft2Bet’s executive leadership team as the Group advances its long-term growth strategy and broadens its presence in regulated markets globally. As CCO, Cochrane will manage Soft2Bet’s worldwide […]
In a move that unites footballing excellence with cutting-edge iGaming innovation, Betinia and CampoBet—the premier sportsbook and casino brands of Soft2Bet—have officially named Diego Simeone as their global brand ambassador. The partnership brings the “Cholo” winning mentality to the digital arena, focusing on authenticity, high-intensity engagement, and a player-focused journey. The Synergy of a Winning […]
The new partnership with Bambora means that Soft2Bet will get access to Bambora’s powerful platform PaymentIQ. PaymentIQ enables Soft2Bet to proactively increase acceptance rates, efficiently detect fraud, provide more payment options, and speed up its business growth. Soft2Bet is currently expanding its reach across Europe, and the PaymentIQ integration will also enhance its ability to […]