Soft2Bet has been shortlisted in three categories at SBC Awards Europe, reflecting the strength of its platform, gamification and product innovation across major European markets. The recognition follows a year of strong results and continued momentum across the business.
The company has been shortlisted in the Acquisition & Retention Partner category for its proprietary Motivational Engineering Gaming Application, MEGA, as well as for Platform Provider of the Year.
MEGA Clawee, a nostalgic claw-machine game reimagined for online play and part of the MEGA suite, has also been shortlisted for Industry Innovation of the Year.
Results across Europe continue to reinforce Soft2Bet’s approach. The company has previously reported a significant increase in EBITDA and a growth in sportsbook revenue over a 12-month period, alongside a sizable uplift for its brands across the year. Together, those results reflect the strength of Soft2Bet’s performance-first B2B model, which combines product innovation, MEGA-powered gamification, localisation and compliance to drive sustainable growth in saturated, highly competitive markets.
The Platform Provider of the Year nomination reflects the strength of Soft2Bet’s core platform, which combines player account management, payments, CRM and segmentation, bonus and loyalty tools, risk controls and gamification in one unified stack. Built on a mobile-first core and a single centralised backend, it gives operators the speed and flexibility to launch quickly, adapt to local market needs and scale across casino and sportsbook with greater control.
On the gamification side, MEGA Clawee brings a remote-controlled claw machine into the online experience, combining skill-based gameplay with instant prizes, which result in an effective retention loop.
Harrison Barrett, VP of Business Development at Soft2Bet, said: “Being shortlisted in three categories at SBC Awards Europe is a strong endorsement of what we are building. Our focus is on giving operators a platform that performs, local execution that matters and product experiences that keep players coming back. MEGA is central to that, helping turn engagement into stronger retention and long-term value.”
For Soft2Bet, the shortlist marks another milestone in a period of strong commercial progress, product expansion and industry recognition, as the company continues to help operators launch, localise and scale through platform technology and engagement products built for long-term growth.
