12 articles
RubyPlay has extended its partnership with bet365 into Brazil, taking a selection of its casino content live with the operator in the country’s regulated iGaming market. The supplier announced the expansion on 29 July 2026. Under the launch, bet365 players in Brazil gain access to titles from RubyPlay Studio and its Koala Games studio. Games […]
RubyPlay has launched its casino games with Betnacional in Brazil, extending its reach in the country’s regulated iGaming market. The rollout was announced on 22nd July 2026 and involves Flutter-owned Betnacional via Flutter Brazil. According to the companies, the partnership was facilitated by Flutter Brazil, the Brazilian arm of Flutter Entertainment formed following its acquisition […]
Deal expands RubyPlay beyond content into platform-level engagement; transaction remains subject to regulatory approvals. RubyPlay has entered into an agreement to acquire 100% of the shares in Splash Tech, as the supplier moves beyond content into platform-level engagement tools. The transaction is subject to regulatory approvals. RubyPlay said the acquisition will add Splash Tech’s jackpot […]
RubyPlay has partnered with Fanatics Casino to launch a selection of its online casino games on the operator’s New Jersey platform, the supplier said on 15th June 2026. The rollout in the Garden State includes Mad Hit® Mr Coin, Immortal Ways® Magic Gems, and Mad Hit® Diamonds. RubyPlay said New Jersey remains a key part […]
St8 has signed a content partnership with RubyPlay to expand its Ontario aggregation platform, giving operators in the Canadian province access to RubyPlay’s slot portfolio. Under the agreement, St8 will distribute titles from RubyPlay’s studio ecosystem, including RubyPlay Studio, Koala Games, Mad Hat Games and Firerose. St8 also said upcoming releases from Xslots are expected […]
RubyPlay has launched a new suite of in-game Engagement Tools—starting with Missions and Tournaments—aimed at helping operators increase session depth and retention through game-level events. The company said the tools move away from “wallet-level” engagement mechanics common in the market by tying objectives and scoring to events that occur inside the slot experience. Missions lets […]
RubyPlay has launched Firerose, a new studio aimed at building operator-specific casino game experiences, as suppliers and operators push for more branded content to stand out in crowded markets. The company said Firerose is designed to let operators combine RubyPlay’s existing game catalogue with the studio’s technology and creative resources, using operator-led insight to shape […]
RubyPlay, a studio-based content ecosystem, is further strengthening its presence in Ontario as part of its broader North American growth strategy with a new partnership with Caesars Entertainment. The partnership will see a curated selection of RubyPlay’s fan-favourite titles, including JMania® Lucky Pyggs, Mad Hit® Mr Coin and Diamond Explosion® 7s SE, made available […]
RubyPlay, a studio-driven content ecosystem, has further strengthened its position in the regulated US iGaming market with its official launch in West Virginia, marking its third state entry. The expansion brings RubyPlay’s distinctive portfolio of premium titles to the Mountain State, giving leading US operators access to high-performing games such as Vegas No Limit Wins […]
RubyPlay, the studio-based content ecosystem, has strengthened its footprint in Mexico through a new partnership with Codere Online (Nasdaq: CDRO), one of the country’s leading digital sports betting and casino operators. The collaboration sees Codere Online integrate a broad selection of RubyPlay’s most popular titles, including player favourites such as J Mania® Loco Habanero, Grand […]
RubyPlay’s premium collection launches with global operator bet365, signifying an important milestone in the supplier’s growth in Europe. RubyPlay, a content ecosystem based in a studio, has enhanced its footprint in Spain by forming a new partnership with bet365, a prominent global online operator in the industry. The agreement has resulted in bet365 incorporating a […]
RubyPlay has officially transitioned its operating model into a sophisticated, studio-based ecosystem. This new structure brings five distinct development arms together under a single, unified technology and distribution framework, enabling the company to scale creative output while maintaining a robust, shared infrastructure. By moving away from traditional “siloed” development, RubyPlay is now positioned as a […]