17 articles
Amusnet Italy has launched its premium gaming portfolio on Entain’s prominent online casino brands, bwin and Gioco Digitale, marking a significant step in strengthening its presence within the regulated Italian market. Through this strategic partnership, local players will gain access to the provider’s premium casino content, known for its exceptional reliability, captivating mechanics and top-tier […]
Supplier content is already live on BetMGM in Ontario, with Party Casino & Sports Interaction lined up ahead of Alberta’s July iGaming opening. Gaming Corps has expanded its partnership with Entain, extending distribution of its casino content across more Entain brands and markets, with Canada positioned as a key near-term focus. The supplier went live […]
Deal spans UK, Europe and North America via BetMGM, with Brazil, Greece, Italy and Spain launches in the pipeline. Entain is expanding its Octoplay content partnership to 11 markets, with Alberta set to go live next. The companies said Octoplay will launch with Entain “on day one” in the Canadian province following the studio’s provincial […]
Sporting Risk has expanded its relationship with Entain under a new agreement covering Entain’s Nordics and Central Europe operations, the companies said on Tuesday 30 June 2026. Under the deal, Sporting Risk will supply its BetBuilder Suite across selected Entain brands in the region, including Optibet, Klondaika, Laimz and Bwin. The package includes Self-Build BetBuilder, […]
Millions of UK football fans are watching the 2026 World Cup, unable to distinguish between legal and illegal gambling operators, leaving them exposed to significant consumer risks from the growing illegal market, according to new research commissioned by Entain, the owner of Ladbrokes and Coral. The YouGov survey of more than 2000 adults reveals […]
Entain has signed a multi-market partnership with Avanti Studios to add the supplier’s live casino catalogue across Entain brands, including Ladbrokes, Coral, bwin and Sportingbet. A key part of the agreement is a one-month exclusivity period for Avanti’s Blackjack in Spain. Entain said this will make it the first operator in the country to host […]
The launch marks Octoplay’s second operator integration in Georgia and extends its wider Entain distribution partnership. Octoplay has gone live with Crystalbet in Georgia, extending its partnership with Entain into another regulated market. Crystalbet, which operates in Georgia and is part of the Entain group, is Octoplay’s second integration in the country, according to the […]
Spinomenal has expanded its presence in Estonia through a new content partnership with Entain NCE (Entain North and Central Europe). Under the agreement, Entain NCE’s Estonia-facing brands Ninja Casino and Boost Casino will offer Spinomenal titles via Light & Wonder’s OpenGaming™ platform. Games cited by the company as now available include Majestic King, Demi Gods […]
Entain has officially urged the UK’s Independent Football Regulator (IFR) to ban Premier League clubs from accepting sponsorship from gambling operators that lack a UK license. The call was made in response to the IFR’s Second Licensing Consultation (CP 2/26), in which the IFR is seeking views on a new club licensing regime for the […]
BGaming has signed a distribution deal with Entain that will see the supplier’s casino games go live across Entain brands in Brazil, Spain, Italy, Greece, and Portugal. Under the agreement, Entain players in those markets will get access to BGaming’s full portfolio, including titles grouped under its #Casual, #Entertainment, and #Classic categories. The companies said […]
Huddle has signed a strategic trading partnership with Entain’s CEE division to develop and run bespoke pricing and trading capabilities, with an initial focus on tennis and football (soccer) and basketball integration. The project is now live following a testing period and is intended to support Entain’s regional brands including STS in Poland and SuperSport […]
Entain, the worldwide sports betting and gaming organization, has prolonged its enduring collaboration with Inspired Entertainment, ensuring ongoing access to Inspired’s top-tier Virtual Sports collection through its international brands. An important aspect of the refreshed multi-year contract is the launch of Inspired’s enhanced Virtual Soccer with BetBuilder – debuting prior to this year’s football World […]
NBA betting is hitting new heights in Europe. New data from Entain shows that the 2025–26 European tour sparked a massive wave of activity, with games in Berlin, Paris, and London serving as the primary catalysts for customer growth. The NBA has made no secret of its ambition to deepen its presence in Europe […]
Entain, the global leader in sports betting and gaming, is helping to redefine the horse racing experience with the launch of its Racing Bet Builder, a first-of-its-kind innovation available online and in retail shops across the UK and Ireland through its Ladbrokes and Coral brands. Horse racing is a cornerstone of British sport, but to […]
4ThePlayer, the specialized slot studio recognized for its player-centric philosophy, has reached a deal with Entain, one of the globe’s biggest sports betting and gaming organizations, to roll out several games within Entain’s UK retail network, beginning with two of 4ThePlayer’s top titles in the UK: 4 Fantastic Fish and 3 Lucky Leprechauns. The launch […]
Bragg Gaming Group has announced the extension of its existing Player Account Management (PAM) agreement with Entain Plc, one of the world’s largest sports betting and gaming groups, for BetCity.nl, a leading Dutch market operator. Pursuant to the latest PAM agreement extension, BetCity.nl will continue to utilise Bragg’s proprietary PAM platform, exclusive and aggregated […]
Sought-after software provider Swintt has announced its largest-ever expansion in Germany, completing a significant integration with the iGaming powerhouse Entain. This move follows the approval of more than 100 Swintt titles by the German regulator, specifically tailored for Entain’s premier brands, including bwin. As a global leader listed on the London Stock Exchange, Entain operates […]