Deal spans UK, Europe and North America via BetMGM, with Brazil, Greece, Italy and Spain launches in the pipeline.
Entain is expanding its Octoplay content partnership to 11 markets, with Alberta set to go live next. The companies said Octoplay will launch with Entain “on day one” in the Canadian province following the studio’s provincial licensing.
The partnership started with a UK launch and has since extended to Belgium, Canada, Croatia, Denmark, Georgia and Ontario, according to the companies. In the US, Entain’s joint venture BetMGM was Octoplay’s first operator partner, taking the studio live in Michigan and New Jersey.
Entain and Octoplay have also worked on product development. The companies said they co-developed “Jackpot Blitz”, described as a bespoke version of Octoplay’s jackpot engine built for Entain’s player base, and deployed across Entain’s brand portfolio.
On content exclusives, Octoplay said it is delivering four bespoke game projects for Entain in 2025, including a branded title for Coral and “the launch of an Elvis Presley™ branded game exclusively with BetMGM in the US”. The studio added that two further bespoke projects are in development.
“Our story with Entain is not a typical supplier-operator relationship,” says Ralitsa Georgieva, CEO at Octoplay. “They backed us early, opened markets we couldn’t have entered alone, and trusted us to build products that sit at the heart of their content strategy. From Jackpot Blitz to Elvis, every project has been a genuine partnership. We are now focused on bringing this momentum into Spain, Brazil, Italy, and Greece — and we’re only getting started.”
“What sets Octoplay apart is the combination of creative ambition and the operational speed to deliver against it,” says Obdulio Bacarese, Global Gaming Director at Entain. “We identified them as a studio with exceptional potential, and what we’ve seen since — the rapid multi-market scaling, Jackpot Blitz, four bespoke exclusives, the Elvis launch in the US — has confirmed that judgment. Octoplay has earned its place as a strategic content partner for this group.”
