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4 articles

AxiumAI links up with ComeOn Group on real-time sportsbook personalisation

Agentic AI tools are integrated into ComeOn Group’s proprietary sportsbook to support contextual pre-match and in-play interactions. AxiumAI has partnered with ComeOn Group to expand real-time personalisation across ComeOn Group’s proprietary sportsbook platform. The companies said the collaboration is aimed at improving real-time sports engagement through intelligent automation, supporting more timely and relevant interactions across […]

AxiumAI launches conversational AI engine to redefine World Cup sportsbook UX

AxiumAI, a leader in AI-driven sportsbook engagement, has introduced AxChat, a context-aware conversational interface that redefines how players interact with sports betting platforms. Designed to handle the scale and intensity of major global tournaments, AxChat goes beyond traditional menu-driven navigation by enabling natural-language conversations. Players can ask questions in real time, receive tailored guidance, explore […]

AxiumAI taps ex-Entain leader Claire Painting to lead customer experience as CXO

Extensively experienced Painting collaborates to develop experience strategy as AI revolutionizes sportsbook interaction. AxiumAI, a frontrunner in AI-powered autonomous player engagement, has announced the appointment of Claire Painting as Chief Experience Officer (CXO), enhancing the company’s leadership team as operators transition to AI-enhanced player engagement. Recognised for uniting marketing, product, UX, and technology teams to […]

AxiumAI debuts automated player engagement system boosting transactions 10%

Verso, a proprietary engagement engine, crafted to provide large-scale, dynamic, and personalized player interaction. AxiumAI, a pioneer in AI-powered autonomous player interaction, is transforming how sportsbooks connect with consumers in real time to enhance engagement and spending through the introduction of its advanced AI engagement solution, Verso. Designed specifically for the speed and simultaneity of […]