You may have witnessed that the face of business has changed radically over the past years and the main and most important driving force behind these changes is the advent and propagation of the internet. The internet has made many business practices, industries, local shops and methods of attracting customers switch sides and get online, making business owners worldwide reevaluate their business strategies.
It is nearly impossible to own or do business anymore and not be on present on the internet. However some are feeling the pain of not being present online, since if you are not on the internet, you are definitely losing customers.
This is especially true for small businesses that depend on local business for their survival.
In the case of online gambling, there is no other way to do it, not to mention to effort you have to put in to get noticed by the search engines and rank in front of your competitors. It’s a tough world but it’s well worth it!
Where to start?
The three main search engines are Google, Bing and Yahoo and internet users use them when browsing the web for pretty much anything. A large mission is to attract users that are looking to gamble online to your website and this technique lies in your website’s ranking in the search results page. Everybody knows that the closer you are to the top of the first page, the more traffic you receive.
There are several distinctive factors that create the rankings, and they are based on algorithms developed by the search providers like Google and Bing (Yahoo search results are powered by Bing).
In order to get a good ranking for your website and rank as close to the top of that first search results page as possible, it is vital to know how Google and Bing rank website in their search results.
Since Google is by far the biggest search engine and the most effective one, most webmasters start by optimizing their website by the Google Guidelines. Through different marketing campaigns, market research, and especially SEO, a business can do several things to improve their rankings in the Google search results. However, just because you rank on the first page of Google doesn’t mean you will rank the same (or at all) on Yahoo or Bing.
This is where the road gets harder to pave, especially considering the limited resources and time that some businesses own. But what is so different between Google and Bing and why are you ranking differently?
The answer to that question is really simple, while we know several factors that each search engine uses in page rank, there are many more factors that we are not aware about. The algorithms used by Google and Bing are proprietary, and they will only share small pieces of their methods of work.
While Google and Bing’s algorithms certainly share factors, those factors are certainly weighted differently. Each of the search engines also penalizes websites for certain techniques that they consider to be unethical or so-called “Black Hat” SEO, so don’t try to “manuever” the algorithm or customers.
Those are just two factors that could potentially have a negative impact on your page rank but you have to include other factors as well, such as the loading speed of your website, whether or not it is mobile friendly, and of course links leading to and from your site.
According to Web Presence, there are a few other factors impact your page rank. Google, for example, focuses a lot of attention on specific parts of a website, and weighs other aspects less while Bing considers the whole array of SEO methods, rather than focusing on some more than others.
With Google it’s more about inbound links, but Bing isn’t quite as obsessed with these. Google doesn’t really pay much attention to HTML tags like <H1>, whereas Bing does give extra weight for such tags. Basically, in order to optimize for Bing, use every technique in the book, from meta descriptions and titles to H1 tags, etc.
The question still remains, where should you try to rank first, on Google or Bing? Most SEO professionals will say Google, and that makes sense since they are the biggest, and so much of SEO is focused on ranking well on Google. So Google is a great place to start, but that does not mean that you should not try to rank on Bing as well, it’s for your own good. Different people prefer different search engines, and you want to make sure that you reach as many potential players as possible for your online affiliate website. Never write off any potential conversion by focusing only on one search engine.
Try to find out how the players find you: how are they going online and which search engine do they typically use? Have a professional look at your website and optimize it to improve its rankings to get better results and consult a SEO professional to assist you in key word link building as links are a very important part of ranking well on Google. Most of all, be patient and stick with it because while ranking well on any search engine is important, it does take time and you need to get time on your side.
