Gentleman start your engines, we are ready to go! Panda 4.2 has finally arrived, following Gary Illyes’s announcement last month that the refresh is on its way.
“This past weekend we began a Panda update that will rollout over the coming months,” said a Google spokesperson about Panda. “As you know, we’re always working to improve Google so search results are higher quality and more relevant for everyone and this is just one way we do that.”
Google has confirmed that this refresh affects only 2-3% of search queries, which is lower than the previous refresh of 3-5% in September 2014 and the last true update in May 2014 which affected 7.5% of search queries.
We must not forget that affected search queries don’t really mean that those queries all saw the loss of pages in those search results from this new refresh. It also includes pages that have made a return to those search results as well.
This is really a refresh and not an update, the update is still to be awaited
For those who like to dig into all the details of Panda, this update is technically a refresh and not an update. This means it is reapplying the identical signals from the previous Panda for this update as well. This is likely the reason it has only affected 2-3% of the search queries.
If you haven’t made the new changes, now it’s to late
Unfortunately, once Google begins rolling out one of these updates, it is too late to apply any new changes that will have any positive effect during the rolling out phase period. As you may have probably seen previously, these updates have a cut-off date and any changes made after this date will be applied to the next refresh or update, hence the new updates and refreshes that keep coming yearly.
This is a good reason to be continually updating content. But if you have been previously impacted by Panda and did not make the changes to increase quality yet, you will need to wait for the next one.
In the opposite case, if you are now negatively impacted by the Panda algorithm update or refresh, you will need to wait for the next update or refresh.
How long does it going to take?
Well, by analyzing the spokerperson’s statement we can’t really get a good idea about this. What exactly does “coming months” mean anyway? Does it mean two months? Four months? Or is it in limbo right now depending on how fast (or not) they decide to roll it out on any given day or week?
But, no one should really be surprised that they aren’t hitting the entire refresh out at once, even though there are some pretty vocal about the long length of the rollout, this already happened in the past.
Hopefully, this is something we will get further clarification on.
The update will affect high quality small and medium sites, even if this update seems to be rolling out much slower than we usually.
However, the slower update will also make it harder to assess the usual “winners and losers” like we can normally do after the rollouts of these updates.
Many SEOs can agree on the fact that no one can really see the evidence of this refresh going live 2 weekends ago. In fact, the fluctuation Mozcast does show happened before the refresh began rolling out, and the temperatures are positively sunny since the roll out started. This is why we are naming it the Ninja Panda.
And this particularly does raise an interesting question if the traditional serp weather reports are unable to pick up on the changes. MozCast certainly haven’t noticed it. Google could easily change from a push Panda update to a slow rolling one, and webmasters wouldn’t necessarily be aware unless they saw an uptick or decline in one of their sites. And that date might not correspond with other similar reports that could technically be months apart but stemming from the same initial push. Google is really sneaky.
Will Panda ever roll into the core algorithm for a continuous update? When we first saw the Quality update, it seemed as a reverse Panda to many experts, since it was rewarding great quality while Panda penalized low quality.
Google could be working on tweaking the core algorithm so that their positive signals will keep surfacing the great content so that lower quality content – even if not actually penalized – will rank much lower and pages deep, so long as there is better quality to rank higher.
Google Panda has been officially rolled out, slow or fast it’s still refreshing. Be sure to send any changes that you may notice on your websites rankings to firstname.lastname@example.org
Casino Technology announces Valentina Dobre as new Regional Director for Romania
Gaming equipment manufacturer Casino Technology has announced a new appointment for Romania to further strengthen the company’s management.
Following its steady plan for continuous market growth, the company named Valentina Dobre as Regional Director for Romania as of 1st of August 2017.
The company claims with Mrs Dobre’s profound expertise, professional background and in-depth knowledge of the gaming industry in the country, she became part of Casino Technology team, ready to implement the overall corporate strategy.
Valentina Dobre commented: “I am honored to accept this position and be part of the high level management team of Casino Technology. I will pursue actively further company positioning and growth on the Romanian market. Casino Technology has been on the country’s market for over 10 years and proved to be leader, having maintained trusted partnerships with local operators and customers.”
Casino Technology stated that Mrs Dobre’s background as Member of the Board of Directors at Romslot Association, Bucharest will additionally increase the Casino Technology market share.
“Valentina Dobre is an important appointment as she brings extensive knowledge of the market, that will help us boost even more our presence in Romania. She will have a crucial role in our further expansion, launching successfully our new line products on the market”, concluded Milo Borissov, Founder, President and CEO of Casino Technology.
Two major announcements from BEGE Expo and EEGS: Mark your calendars
The Balkan Entertainment & Gaming Expo (BEGE Expo) and the Eastern European Gaming Summit (EEGS) celebrate their 10th anniversary this year. Due to the big interest for both events the organizers made two major announcements – BEGE will outspread in one more hall and EEGS will start one day earlier than the announced date.
Over 50 leading companies from the industry have already confirmed their presence for BEGE Expo 2017. Well-known leading manufacturers, amongst them being Novomatic, Casino Technology, EGT, Suzohapp, BetConstruct, Interblock, Merkur Gaming, APEX, Alfastreet Trade, Nsoft, JPL and CPI, as well as new participants, such as the leading sports betting company Bet3000 (IBA-Entertainment Ltd.), EXEFEED, Quixant, Zitro, Change Italia s.r.l., Gamebridge Casino Equipment, JCM Europe GmbH, nano Vo sp. Z o.o., Berkotech Kft. and others will exhibit their latest solutions at this year’s BEGE. The great interest for the event forced the opening of new hall, thus making the 10th edition of BEGE Expo the biggest so far.
The registration is already open so you wouldn’t want to miss the chance to register.
Another newness that BEGE Expo 2017 will present is the special Affiliate zone. Following the expansion of the online business in the region, this year the exhibiton will create space for online operators and affiliates from the region to interact and create business partnerships. Affiliate program providers will be able to book their own space in the zone and all affiliates will be admitted for free.
EEGS also promises to reach new heights this year. Reschedule your calendars, because EEGS 2017 will start on 20th of November – one day earlier than intended. This year’s EEGS will continue to follow its main aim – to present the most recent updates from the region, including the countries Serbia, Romania, Greece, Bulgaria, Albania, Slovenia, Montenegro, F.Y.R of Macedonia, the Czech Republic, Slovakia, Poland, Turkey and Croatia.
Separate sessions will be dedicated to Sport Challenges, Impact on gaming operators by Anti-Money Laundering Act, GDPR and online gaming. Day 3 will be focused on Tourism & Gaming, Responsible Gaming Academy and marketing topics.
BEGE Expo and EEGS have gradually established as a center for the gaming and entertainment industry in Eastern Europe and for 10th year in a row will be the place where professionals from the field come in order to expand their business, exchange knowledge and promote new products. For any updates you may follow the official websites of the events: eegamingsummit.com and balkangamingexpo.com
Habanero signs an outstanding deal with BBIN
Under the agreement, the supplier will give the software company access to its complete product portfolio of HTML5 games for all of its white label sites.
Recent releases from Habanero, including Fire Rooster, Bird of Thunder, and Panda Panda, have also been made available to the aggregator.
Daniel Long, Head of Sales at Habanero, said the deal was a game-changer for the supplier and one of the company’s most important to date.
He added: “By partnering with BBIN, we have significantly expanded our presence around the world, which means even more players will be able to enjoy our games.
“Many of them will be a natural fit with BBIN’s customers, but it is the diversity and variety of content that will appeal the most.”
Habanero operates a stable of 75 video slots titles, 9 table games, and 50 video poker titles, which are integrated into over 45 operators and aggregators and available in 21 European and Asian languages.
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