As you may be aware, if you are involved in the online marketing industry, that all signs that you receive at this point are towards one direction. That direction is forward, and that is to continue all those plans that were doing well in 2014. Continue to grow with a few new changes, of course.
Must be social
Social Media continues to have a huge impact on SEO and will continue until totally blended. All this blending is in concordance with all the reviews that are being shared and commented on.
More and more users have started to favour social media platforms as their main platform for posting and sharing reviews. We are basically making reviews and remarks everyday via social media and even if don’t realise it. This has a huge positive effect on your SEO and there is room to grow. Not to mention the benefits of getting more traffic and recommendations.
Note: start to add reviews on social media actively. It will help your business to grow.
Diversify your social media exposure
Being active on only one social community isn’t going to be “hip” anymore. Your crowd of friends, acquaintances and relatives are using several other social media websites aswell. 2015 will diversify the market, users are registering and are active on at least 4-5 social media communities at a time, are you and your company?
There are 600+ social media websites online, from which at least 60-70 are really popular among crowds. It wouldn’t hurt to have an account and presence on as many as you can. It will definitely have a positive impact on you SEO on PR. This way you can capture a larger number of customers and prospects.
The mobile generation continues to grow
Back when social media websites started growing, there was a saying, that goes like this: “If you’re not on Facebook, you don’t exist.” Well, that is the same situation in having your website optimised for mobile visitors and users.
Having a truly mobile-friendly in 2015 is a must. Google certainly made it clear, all non mobile-friendly websites shall start to be de-ranked if they don’t change their interface to mobile-friendly.
But don’t customize your website just for Google, think about the visitors you get that are browsing from their mobile phone. You really want to lose that traffic you are getting? Not to mention the negative impact on your SEO. Unhappy mobile visitors that close your website at an instant because it’s not mobile-friendly, will increase the bounce rate of your website.
Communicate, communicate, communicate!
As in every relationship on this Earth, communication is everything. Call it how you want it, business relationships, friendship, marriage, it all comes down to your way of expressing yourself for other to understand. The best way to communicate with your visitors is via content. In our times you don’t have to be a writer or novelist to express your feelings and points of view. Thanks to social media, people have evolved and became more open in sharing their thoughts.
The only thing that you need to focus on is getting the appropriate content to your audience. You can do that by using several online metrics implemented in Google Analytics, to track performance of your content. Think about it! You post on Facebook for your friend to hit that “Like” button or Share what you wrote. You website/blog is similar. Get people to “Like” your content and share it with friends. It’s really simple to adjust and once you start seeing your content being share, you will get the point.
It all makes sense now!
Write your content in a way that it will make sense to a scientist or a homeless guy. This is the key to keep those users coming back and appreciate your content. Stay on the track you’ve designed for your business. Be loyal or faithful to that mission you are promoting. Customers will notice any small changes and it could make them change their thoughts about your business. Stay on course, it’s not going to be easy, nobody said it was going to be like that. Results will not happen overnight and this is the difference between a succesful and unsuccessful business. The hard work and the pain that is behind all those hours of adding content, writing review and interacting with prospects or just plain old subscribers to your blog.
I predict it’s going to be a great year with lots of surprises in every industry, but especially in the online marketing and SEO industry. Be sure to check out my next SEO report and interview with a SEO guru.
