Italian soccer champions Juventus FC have announced a three-year regional partnership with online betting brand F66.com.
Juventus has signed a regional partnership with F66.com including the use of the brand and image of Juventus for the promotion of its services in Asia (excluding China, Vietnam and Thailand). The agreement was signed on 15 October, and will last until 2020.
F66 was founded in 2006 in the Philippines and soon became the leader in the Asian territory.
A partnership with F66.com will allow the Asian public to be even closer to Juventus thanks to innovative competitions such as “Fly with the Team” that will allow some lucky fans to travel with the team for a European match and to live the dream of every Bianconero. Not only that, but there will be an exclusive video blog of Juventus’ league games with the involvement of Legend, Fabrizio Ravanelli.
“This is a new and important regional sponsorship in the areas where we are experiencing the most significant growth for our club,” said Co-Chief Revenue Officer Giorgio Ricci. “F66 will be a benchmark partner to develop activities for our Asian fans.”
“Serie A is well-followed in Asia,” said F66 representative Simon David. “And through this partnership we are confident that we can reach new heights this season.”
