Scientific Games Brings the Player Journey to Life at World Lottery Summit 2026

Scientific Games is going to showcase its latest games, technology and services at the World Lottery Summit in Sydney, November 9-12, demonstrating how player insights and innovation come together to create connected omnichannel experiences.

Held at the International Convention Centre in Sydney, Australia, WLS brings together lottery executives, product managers and technologists from more than 75 countries.

The global lottery company’s Powering Possibilities exhibit will feature instant game innovations, specialty products and licensed brands alongside digital games, loyalty, CRM, player marketing and retail technology. Attendees will explore how these offerings work together to help players discover games, purchase and play across retail and digital channels—and stay connected beyond an individual purchase.

“Our innovation starts with understanding players and creating games and experiences that appeal to them. At WLS, we’re showing how those ideas come to life across retail and digital channels, helping lotteries build stronger player relationships and create new opportunities for responsible growth,” said Beth Bresnahan, Chief Communications & Brand Officer for Scientific Games.

Visitors to the Powering Possibilities exhibit will explore new games, digital experiences and retail technology, with data and analytics informing game creation, personalising engagement and helping lotteries optimise the player experience across channels. Highlights include:

Instant game innovation

Pop N’ Paks, Advent calendars and specialty scratch games offer interactive prize reveals, while foil and holographic enhancements and PlayPak packaging create new ways to present and experience instant games.

Scratch Connect extends physical tickets into digital play, offering more entertainment and additional opportunities to reveal winnings while helping lotteries introduce players to loyalty programmes and build connections beyond the retail purchase.

Licensed brands

Scientific Games offers lotteries more than 100 licensed brands, supported by extensive consumer research to develop omnichannel play experiences. WLS highlights include FAST & FURIOUS, FRIDA KAHLO, MONOPOLY and UNO across a variety of retail and digital game formats, with a new MONOPOLY eInstant game from SG Studios coming soon.

Digital games and player engagement

Available in more than 10 languages, Scientific Games’ digital game portfolio combines innovative mechanics, varied themes and licensed brands to appeal to different player preferences.

Loyalty and CRM solutions use real-time data and personalised communications to connect retail and online interactions and strengthen player relationships. The company’s agency services support those connections through creative development, production and media campaigns.

Retail technology

Scientific Games’ retail portfolio helps lotteries and retailers expand player choice, improve purchasing and operate more efficiently.

The SCiQ ecosystem combines digital menu boards, store-level sales insights and secure dispensing to modernise scratch game sales and inventory management. The WAVE family of clerk-operated terminals supports fast, convenient service across retail environments.

PlayCentral Powered by SCiQ self-service terminals offer personalized game recommendations through GameChoice, AI and advanced analytics, with formats suited to traditional retail and social venues. New ScreenPlay digital instant-win games bring animated gameplay to self-service terminals, creating opportunities to expand into new settings.