Scientific Games previews omnichannel lottery portfolio for World Lottery Summit 2026

Company outlines instant games, iLottery content, loyalty/CRM and retail terminals ahead of WLS in Sydney, Nov. 9-12.

Scientific Games will showcase new games, digital products and retail technology at the World Lottery Summit (WLS) in Sydney, Australia, Nov. 9-12. The company said its “Powering Possibilities” exhibit will focus on connecting lottery play across retail and digital channels.

WLS takes place at the International Convention Centre Sydney and is expected to draw lottery executives, product managers and technologists from more than 75 countries, according to the company.

“Our innovation starts with understanding players and creating games and experiences that appeal to them,” said Beth Bresnahan, Chief Communications & Brand Officer for Scientific Games. “At WLS, we’re showing how those ideas come to life across retail and digital channels, helping lotteries build stronger player relationships and create new opportunities for responsible growth.”

On the instant games side, Scientific Games highlighted Pop N' Paks, Advent calendars and specialty scratch products, plus packaging and print effects such as foil and holographic enhancements. The company is also promoting Scratch Connect, which extends physical tickets into digital play and is positioned as a way to introduce players to loyalty programs.

The company said its exhibit will also feature licensed brands including FAST & FURIOUS, FRIDA KAHLO, MONOPOLY and UNO across retail and digital formats, and noted a new MONOPOLY eInstant game from SG Studios is “coming soon.” On the technology side, Scientific Games is set to show its SCiQ ecosystem for scratch game sales and inventory management, the WAVE family of clerk-operated terminals, and PlayCentral Powered by SCiQ self-service terminals with GameChoice recommendations and ScreenPlay digital instant-win content.