Booming Games names Ally McIvor Chief of Sales

The Malta-based iGaming supplier creates a new senior sales role reporting to CCO Michael Waterfield.

Booming Games has appointed Ally McIvor as Chief of Sales, creating a new senior role within its commercial organisation. The Malta-based B2B iGaming supplier said the position is designed to add dedicated leadership to its sales function.

McIvor joins from a career spanning commercial, partnerships and operations roles across Microgaming, Games Global and iSoftBet, according to the company. Booming Games said she will lead the entire sales team, with staff reporting directly to her.

In the new structure, McIvor will report to Booming Games’ Chief Commercial Officer, Michael Waterfield. The company said the pair will work together to sharpen sales execution and partnership development.

Ally McIvor, Chief of Sales at Booming Games, said: “Booming Games is a rapidly-expanding software provider that deserves a sales strategy to match its lofty ambitions. In my role as Chief of Sales, I intend to add dedicated leadership to the team by drawing on everything I’ve learned from my 7+ years in iGaming, helping us grow by identifying the opportunities that others miss while providing the kind of hands-on customer instinct you can only get from doing the yourself.”

Michael Waterfield, Chief Commercial Officer at Booming Games, said: “With Ally joining as Chief of Sales, we now have a world class commercial leadership team in place that’s built for the ambitions we hold at Booming Games and the pace we intend to set. I’m genuinely excited to be working with her moving forward and have no doubt the experience she’ll add will sharpen how we pursue priority markets and operators and allow us to maximise every potential opportunity.”