ICONIC21 sponsors Vilnius ice hockey club Hockey Punks - MOTOTOJA

Deal follows ICONIC21 opening a 1,400 sq m Vilnius hub as recruitment begins for studio and presenter roles.

Online entertainment provider ICONIC21 has signed a sponsorship agreement with Vilnius-based ice hockey club Hockey Punks - MOTOTOJA, extending its local sports investment as it expands in Lithuania’s capital.

The agreement comes after ICONIC21 opened a new operational hub in Vilnius, featuring more than 1,400 square metres of office and studio space across two floors. The company said the facility will support its growing European operations and create new employment opportunities in the city.

Recruitment for the Vilnius site is underway, with roles including game presenters and studio technicians currently available. ICONIC21 said it plans to focus on attracting local talent for the new operation.

"Vilnius is becoming an increasingly important part of ICONIC21's story," said Rokas Benetis, Country Manager at ICONIC21. "As we continue building our presence here, we wanted to support an organisation that represents the same values we look for in our people: dedication, resilience, teamwork and a drive to improve. Hockey Punks - MOTOTOJA has built a strong connection with the local community, and we're proud to be part of that journey."

“It is great to see a growing company based in Vilnius joining our club and becoming an active part of the local sports community. It is important for us to have partners who believe in our team and contribute to the growth of the ice hockey community in Vilnius. We are pleased that, as ICONIC21 continues to strengthen its presence in Vilnius, the company has chosen to join us on this journey. We believe this partnership will be long-lasting and mutually beneficial,” says Šarūnas Kuliešius, Head of Hockey Punks - MOTOTOJA.

Under the deal, ICONIC21 branding will appear across Hockey Punks - MOTOTOJA assets during the upcoming season. The company said the sponsorship is part of a broader commitment to Vilnius as it grows its footprint in Lithuania.