ICONIC21 sponsors BC Rytas ahead of planned Vilnius operations hub

Digital content provider targets a Q4 2026 opening for a 1,400+ sqm office and studio facility and has started hiring locally.

Digital content provider ICONIC21 has signed a sponsorship deal with Lithuanian basketball club BC Rytas as it prepares to open a new operational hub in Vilnius, with an official opening event planned for Q4 2026.

The company said the new site will include more than 1,400 square metres of office and studio space across two floors. ICONIC21 expects the facility to act as a centre for its European operations and to support growth plans in the region.

ICONIC21 said recruitment is already underway for the Vilnius site, with vacancies including game presenter and studio operations roles. The company added it plans to work closely with local talent as it builds out the team.

"We are proud to support Rytas and proud to be growing in the same city," said Rokas Benetis, Country Manager at ICONIC21.

Under the agreement, ICONIC21 branding will appear across club assets during the season. The company said it chose Vilnius for its workforce and business infrastructure, and described the partnership as supporting local brand awareness and recruitment.