BetMakers picks Xtremepush as CRM partner for Apollo platform in Australia

BetMakers Technology Group has selected Xtremepush as its CRM partner, making Xtremepush’s CRM, loyalty and gamification capabilities available to operators using BetMakers’ Apollo platform in Australia. The companies announced the partnership on 9 September 2026 in a joint Dublin/Melbourne release.

BetMakers said Apollo currently powers “more than 40 live wagering brands” in Australia. Under the agreement, Xtremepush will be offered through Apollo to “further strengthen” engagement tooling available to BetMakers’ Australian operator partners, including player engagement features and personalisation based on real-time data.

The deal is Xtremepush’s first partnership in the Australian market, according to the company. Xtremepush also referenced its recent launch of “XpertOS” and said it has established a local presence in Australia.

Jake Henson, Chief Executive Officer of BetMakers Technology Group, said: “Our team came away thoroughly impressed by Xtremepush - by the product, and just as much by the people behind it.

“Building real, lasting partnerships with our suppliers is paramount to us. Integrating Xtremepush into Apollo gives our expanding list of live wagering brands on the platform access to a proven CRM, loyalty and gamification solution.

“Xtremepush's decision to establish a local presence in Australia also demonstrates a strong commitment to the market. We look forward to working together to deliver greater personalisation, stronger customer engagement and improved player experiences for our Australian operator partners.”

Tommy Kearns, Chief Executive Officer of Xtremepush said: “It is through partnerships with some of the most well-respected names in global sports betting and gaming, like BetMakers, that we at Xtremepush measure our progress as a category leader in igaming CRM. We look forward to working with BetMakers to ensure their premium technology solutions stay at the top of the game.”