Xtremepush has launched XpertOS, an AI platform positioned as an “operating system” for CRM teams in iGaming and other regulated industries. The company said the product is available immediately for existing Xtremepush customers, with integrations and scaling available for new partners.
Xtremepush said XpertOS is built around a compliance-first architecture and a visual “Control Room” showing approval gates and interaction logging for auditability. The platform is structured as a three-tier offering: “Xpert Assistant” for ideation and strategy planning; “Xpert Flows” to operationalise CRM execution with human-in-the-loop governance and integrations including Jira and Slack; and “Xpert Crews”, which the company described as goal-driven simulated agent teams that draft and iterate campaigns across functions such as compliance and copywriting.
“ This is the end of today’s CRM as we know it,” said Tommy Kearns, CEO and co-founder at Xtremepush. “XpertOS is the sector’s first, fully functioning agentic operating system and marks a shift as fundamental as any we’ve seen in the space for a couple of decades.
“Thanks to the governance layer built into its core, we firmly believe this will replace the traditional, step-by-step, and manual platforms currently used in martech with existing teams doing the judgement, while the AI does the work. What will be ubiquitous as a work process in 18 months is here now.
“XpertOS automation replaces the slowly evolving campaign execution of old, elevating CRM executives into strategic architects, backed by a hard-coded governance and compliance layer that empowers the human-in-the-loop and supercharges personalisation, as well as engagement and retention metrics.”
Xtremepush listed three core outcomes for XpertOS: “Find” (locating commercially valuable players), “Govern” (checking campaigns for compliance before they go live), and “Scale” (running “10x more campaigns” without additional headcount). The company said CEO & Co-Founder Tommy Kearns and Adam Palmerini, Senior Director of Product & Enablement, will host a live webinar titled “XpertOS Live!” on 3rd June, 2026.
