Huddle launches SGPx plug-in engine for same-game parlays

Huddle on September 08, 2026 announced SGPx, a plug-in same-game parlay (SGP) engine aimed at sportsbooks that want to expand bet builder capabilities while keeping existing trading supplier relationships. The company said the product is available for direct integration now.

The New York-based supplier positioned SGPx as a layer that ingests an operator’s current odds feeds and unifies fragmented data to increase combinability, enabling pre-match and in-play SGPs. Huddle said the engine is built on real-time simulation rather than pre-calculated pricing and is designed to remain consistent with the input data.

Francesco Borgosano, CEO at Huddle, said: “Many sportsbooks find themselves in a position where they are locked into established trading relationships that work for their current needs, despite underlying data being fragmented. While this works for core markets, it restricts the ability to offer adequate same-game parlay offerings that today’s bettor demands, with combinability limited by siloed data feeds.

“SGPx solves this immediately, leveraging our real-time simulation engines to generate the correlated prices needed to power the bet builder product while ensuring consistency with the input data. It acts as a unifying layer that transforms existing prices into premium bet builder offerings, removes the technical friction of feed combinability, and helps operators unlock massive hidden value, without forcing them to overhaul their existing supplier relationships.”

Huddle said SGPx requires minimal development resources and can be integrated in “a matter of weeks,” with cashout and void reduction features included. The company added that its additional content and pricing services remain available separately for operators that want a broader end-to-end SGP package.