Huddle has launched a soccer pricing product ahead of the FIFA World Cup, aiming to help sportsbooks meet demand for higher-frequency and player-centric betting markets.
The company said the service provides core soccer markets alongside an expanded range of player prop content and fully-combinable same-game parlay (bet builder) options. Huddle said it is applying trading and predictive modelling approaches used in US sports to soccer, citing what it sees as North American-style player prop consumption trends spreading across Europe and other regions.
In the release, Huddle argued that “legacy trading approaches” can limit market combinability and struggle to price player props in real time. It said those issues can expose sportsbooks to sharp action and contribute to downtime that reduces bettor trust and repeat betting.
Huddle said its solution combines automated pricing engines with human trading expertise, and supports features including ‘Super Sub’ offers, cashout on singles and bet builders, and win reduction on voided selections.
Francesco Borgosano, CEO at Huddle, said: “The trend to player props and more granular betting markets will be cemented at this summer’s World Cup. Sportsbook brands have had to lean in to player props and micro-markets over recent seasons to keep up with demand, but many struggle to stay on the right side of profitability with legacy trading systems unfit for their complexity and volatility. With the biggest betting event of the year on the horizon, this is the time to transform unwanted exposure into engaging, profitable content.
“Our new soccer product takes the sophisticated automation and dynamic modeling we have perfected in US sports and applies it to the world’s biggest sport. We are giving operators the boutique tools they need to confidently manage risk, maintain market-leading uptime, and deliver the limitless combinability that today’s bettor demands.”
