Huddle launches SGPx plug-in engine for same-game parlays

Product is designed to ingest existing odds feeds so sportsbooks can add SGP without changing trading suppliers.

Huddle has launched SGPx, a plug-in same-game parlay (SGP) engine aimed at sportsbooks that want to expand SGP capabilities while keeping existing trading supplier relationships. The company announced the release on September 08, 2026 in New York.

According to Huddle, SGPx is built to ingest an operator’s existing odds feeds and unify fragmented data so more markets can be combined. The company said the system supports pre-match and in-play SGP creation using real-time simulation rather than “pre-emptive calculations.”

Huddle said SGPx requires minimal development resources and can be integrated “in a matter of weeks.” The company also said cashout and void reduction features are integrated into the product.

Francesco Borgosano, CEO at Huddle, said: “Many sportsbooks find themselves in a position where they are locked into established trading relationships that work for their current needs, despite underlying data being fragmented. While this works for core markets, it restricts the ability to offer adequate same-game parlay offerings that today’s bettor demands, with combinability limited by siloed data feeds.

“SGPx solves this immediately, leveraging our real-time simulation engines to generate the correlated prices needed to power the bet builder product while ensuring consistency with the input data. It acts as a unifying layer that transforms existing prices into premium bet builder offerings, removes the technical friction of feed combinability, and helps operators unlock massive hidden value, without forcing them to overhaul their existing supplier relationships.”

Huddle said its additional content and pricing are available separately as a premium service, and that SGPx is available for direct integration now, positioned for sportsbooks preparing for the upcoming NFL season.