Soft2Bet brings back Player Experience Academy at SBC Summit 2026

Half-day Education+ session runs 29 September at MEO Arena, focusing on player experience, engagement and compliance.

Soft2Bet will relaunch its “Player Experience Academy” at SBC Summit 2026 on 29 September, with a half-day programme scheduled for Sala Tejo at Lisbon’s MEO Arena.

The initiative, now in its second year, sits within SBC Summit’s Education+ programme and is aimed at senior decision-makers. Soft2Bet said the sessions will focus on practical approaches to improving player experience while aligning engagement and retention strategies with regulatory compliance.

According to the company, the agenda will cover behavioural design, player psychology, personalisation and retention frameworks, delivered through talks, panels, demos and workshops.

Rasmus Sojmark, Founder and CEO of SBC, said: "Some of the most effective engagement mechanics in iGaming came from outside the industry. Video games, retail and entertainment have shown how missions, progression systems, battle passes and personalised rewards build stronger and more lasting customer relationships.

"This Academy will explore how operators can adapt those ideas while recognising the industry's regulatory responsibilities. Delegates will look at what can be borrowed, what needs to change, and how gamification can support engagement without compromising player protection."

David Yatom Hay, General Counsel at Soft2Bet, added: "The second edition of the Player Experience Academy is designed to move beyond theory and focus on execution. It will provide the frameworks, insights and strategies needed to create stronger player engagement, improve retention and generate measurable commercial results." Soft2Bet said further programme details, speakers and registration information will be announced soon.