BETER secures Virginia vendor registration, expanding to 10 US states

BETER has secured a Vendor Registration license in Virginia, taking its regulated US footprint to 10 states. The approval was granted by the Virginia Lottery, which regulates land-based casinos and online sports betting in the Commonwealth.

The license allows BETER to supply Virginia operators with live data and live streams for its Setka Cup table tennis and ESportsBattle tournaments. The company said both products are already available to local bettors via bet365, which it described as a long-standing operator partner.

Virginia becomes the tenth US state where BETER’s exclusive content is available, joining Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, North Carolina, Illinois, and Kentucky.

Gal Ehrlich, CEO at BETER, said: "Virginia is one of the most competitive sports betting markets on the East Coast, and reaching a tenth US state gives BETER a regulated footprint that very few fast-betting content providers can match.

"Bettors across the US are giving more and more of their attention to short-form, always-on content, and that shift shows no sign of slowing. Our long-term vision is about building the content infrastructure that allows operators to run a genuine round-the-clock product in every regulated market that matters, and Virginia takes us another step closer to that."

Valeriia Tarchynska, Chief Legal Officer at BETER, added: "Every US state sets its own rules, documentation standards, and timelines, and meeting them takes sustained, detailed work. Securing a Vendor Registration license in Virginia is the result of that work, and of a compliance culture that treats full alignment with each regulatory framework as the starting point rather than the finish line.

"The US remains the single most strategically important market in BETER's global plans. With ten states now approved, our team is continuing to progress applications across further jurisdictions, and we fully expect to add to that number in the months ahead."