BETER has secured a license in Kentucky, expanding the availability of its Setka Cup table tennis and ESportsBattle betting content to a ninth US state. The approval was granted by the Kentucky Horse Racing and Gaming (KHRG), the state regulator.
The Kentucky approval adds to BETER’s existing US footprint in Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, North Carolina, and Illinois. The license allows BETER to supply operators in Kentucky with live data and live streams from Setka Cup and ESportsBattle tournaments.
BETER said the content is already live for Kentucky bettors through bet365, which it described as a long-standing operator partner.
Chuck Robinson, CRO at BETER, said: “Kentucky is a state with a deep sporting heritage, and we’re excited to bring our exclusive Setka Cup and ESportsBattle content to operators and bettors there. Reaching nine US states is an important milestone that reflects the growing appetite for fast-betting content across the country.
“The US market is evolving rapidly, and players are increasingly seeking round-the-clock, high-quality betting experiences. BETER is built to meet that demand, and each new state we enter strengthens our position as the go-to provider of fast-betting content worldwide.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Receiving both approval and license is the result of sustained and meticulous regulatory and compliance work by our team. The US licensing landscape is uniquely complex, with each state operating under its own distinct framework, and we take great pride in meeting those requirements wherever we operate.
“With nine states now approved, the US continues to be a cornerstone of BETER’s global strategy. We are actively pursuing approvals in additional key states and remain fully committed to expanding our footprint across the country and beyond.”
