Abelson Sports partners with SABA Sports for Football Player Markets feed

Abelson Sports has partnered with sportsbook provider and operator SABA Sports to supply Abelson’s Football Player Markets (FPM) product to SABA’s platforms, the companies said.

Under the agreement, Abelson Sports will provide SABA Sports with player performance data covering goalscorers and cards, as well as metrics including shots, shots on target, assists, fouls, offsides and saves.

The integration also adds new markets, including pricing for extra time and “score or assist” combinations. Abelson said its newer team and player statistical metrics are developed alongside Twenty First Group.

Reuben Thomas, Sales Director at Abelson Sports, said: "We are excited to partner with SABA Sports, a powerhouse in the industry. This deal is a testament to the quality and depth of our Football Player Markets product. Expanding our footprint into the Asian market with such a major player is a key part of our growth strategy, and we look forward to our data driving SABA's sportsbook offering."

Justin Foo at SABA Sports, said: "Providing our clients with the most detailed and reliable player markets is essential. Abelson Sports is an established provider in this space, and their ability to provide niche markets like player saves, offsides, and extra-time pricing adds immense value to our products. We are now well-positioned to deliver an enhanced football offering to our global clients and their end users."