Deal targets expanded European basketball player prop coverage delivered via Abelson’s existing feed format.
Abelson Sports has partnered with Odds Composer to distribute Odds Composer’s proprietary basketball player prop markets to Abelson’s operator partners via the Abelson feed format.
Under the agreement, Odds Composer’s coverage of professional leagues worldwide will be made available through Abelson’s established integration framework. The companies said the primary focus will be player props for European basketball, which they described as a growth area for operators.
Abelson said the integration is designed to minimise development work for sportsbook partners and speed up deployment of additional basketball player markets. Odds Composer said it develops its stack in-house, including data modelling and trading.
Jeevan Jeyaratnam, Chief Betting Officer at Abelson Sports, said: “We are delighted to welcome Odds Composer as a third-party partner. Their focus on the quality and depth of basketball player props is impressive, and they have built a solution that specifically addresses the gaps in the current market.
“While US basketball is already well-served by operators, we have seen significant interest from our partners for more comprehensive European basketball coverage. Odds Composer’s in-house modelling and trading expertise make them the perfect fit to help our clients drive new revenue streams in this area.”
Kevin Liivamägi, CEO and Co-Founder at Odds Composer, said: “Partnering with Abelson Sports provides the ideal platform to scale our basketball solutions. Our mission has always been to provide operators with the flexibility and speed they need to stand out in a crowded market.
“By leveraging Abelson’s trusted network and established feed format, we can ensure our high-quality player prop markets are instantly accessible to leading sportsbooks, helping them to expand their reach worldwide.”
