Media Troopers reported stronger seasonal campaign performance during the NBA postseason and the FIFA World Cup, citing increases in traffic, player registrations, first-time depositors, and affiliate revenue.
The company said that so far in 2026 it has gained more than 100 thousand new depositing customers, a 60% increase compared to the previous year. Media Troopers also pointed to a January surge in bets it attributed mainly to Super Bowl-driven activity.
During the NBA Finals window (June 3 to June 13), Media Troopers said betting interest was concentrated across game winners, spreads, totals, player props, futures, and live betting. The company reported a 120% spike in betting activity compared with the previous year.
For the World Cup period (June 11 to July 19), Media Troopers said its campaigns reached a wider audience and that betting activity rose 80% compared with last year, when it said no tournament was taking place. The release also referenced tournament changes including 48 teams across 104 matches.
“Major sports moments create a powerful combination of fan attention, betting intent, and acquisition opportunity,” Media Troopers CEO Shmulik Segal said. “The NBA postseason and FIFA World Cup gave us two highly active campaign windows, and our early performance indicates that our localized, data-led approach helped operator partners capture meaningful demand.”
