The Betting and Gaming Council (BGC) has issued an open letter to Britain’s leading technology platforms calling for urgent action to tackle the growing threat posed by illegal gambling operators online.
The letter, signed by BGC Chief Executive Grainne Hurst, warns that black market gambling websites are increasingly using social media platforms, search engines, messaging services and digital advertising networks to reach consumers in Britain, including people who have self-excluded from gambling and those seeking support.
The intervention follows warnings from Gambling Commission Executive Director Tim Miller, who earlier this year highlighted the continued presence of illegal gambling advertising online, including promotions for so-called “not on GamStop” operators.
The BGC argues that illegal operators are exploiting digital platforms to access UK consumers while operating entirely outside the regulatory framework designed to protect them.
Unlike regulated operators, black market gambling websites are not licensed by the Gambling Commission, do not carry out customer protection measures, do not contribute to research, prevention and treatment services through the statutory levy, and do not pay UK tax.
Analysis by WARC suggests illegal operators now account for almost half of all gambling advertising spend in Britain and could overtake the regulated sector entirely by 2028. Separate analysis by H2 Gambling Capital forecasts that stakes with black market operators could grow from £17bn today to £33bn by 2028.
Grainne Hurst, Chief Executive of the Betting and Gaming Council, said:
“The harmful black market is growing at an alarming rate, and illegal operators are exploiting online platforms to target British consumers.
“Technology companies have some of the most advanced tools, data and expertise in the world. The question is no longer whether this problem can be addressed, but whether enough is being done.
“Every consumer drawn towards an illegal operator is being pulled away from the protections of the regulated market.
“We are calling on technology platforms to match the scale of the threat with the scale of their response.”
In the open letter, the BGC calls on technology companies to proactively identify and remove illegal gambling advertising, invest more resources in disrupting black market operators, strengthen cooperation with regulators and law enforcement, increase transparency around enforcement activity and work collectively to prevent vulnerable consumers being targeted by unlicensed operators.
