BETER has received approval from the Illinois Gaming Board to add its exclusive Setka Cup table tennis product to the state’s Sports Wagering catalog, expanding its regulated US footprint into Illinois.
The approval allows licensed Illinois operators to offer Setka Cup content, including live data and live streams, according to the company. BETER said the content is already available to Illinois bettors via bet365, and that additional operator launches are planned.
Illinois is the eighth US state where BETER’s exclusive content is available, the company said, following Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, and North Carolina.
Gal Ehrlich, CEO of BETER, said: “Entering Illinois is another significant step in our US expansion and reinforces BETER’s position as a leading provider of fast-betting content in the world’s most exciting sports wagering market.
“Demand for high-velocity, 24/7 content continues to accelerate across the US, and we’re proud to be at the forefront of that shift. With eight states now under our belt, we have clear momentum and a long-term vision that goes well beyond individual state launches.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Securing approval from the Illinois Gaming Board is a testament to the rigorous regulatory work our team undertakes in every jurisdiction we enter. Each US state has its own framework and requirements, and our commitment to full alignment with those standards is non-negotiable.
“The US remains a strategically vital market for BETER, and we continue to work actively to secure approvals in additional key states. We are building real scale in this market, with much more to come.”
