JESTER, an international influence marketing team specialising in iGaming, betting, Web3, fintech and digital products, has released its latest industry outlook on the evolving role of AI avatars in iGaming marketing, highlighting both the opportunities and current limitations of the technology.
As AI-generated virtual personalities continue to gain traction across digital platforms, JESTER’s latest analysis suggests that while AI avatars can generate significant audience engagement and visibility, their effectiveness in driving direct performance metrics such as first-time deposits (FTD) remains limited.
“AI avatars are currently proving to be more effective as media assets than as direct performance tools. If an avatar is built at a high technical level, with compelling storytelling and realistic presentation, it can attract substantial attention. However, attention alone does not automatically convert into player acquisition,” said Vladimir, CEO of JESTER.
The announcement comes amid growing adoption of AI-generated digital influencers by brands seeking scalable alternatives to traditional influence marketing. According to JESTER, several operators and agencies are already experimenting with internal networks of AI avatars designed to support marketing campaigns.
However, the firm cautions that platform governance and consumer trust remain significant variables in the technology’s future adoption.
According to JESTER, six Instagram accounts associated with AI-generated avatars, representing a combined audience of approximately 800,000 followers and millions of views, were reportedly suspended within the past week, underscoring the uncertainty surrounding platform policy enforcement for synthetic identities.
JESTER’s outlook also emphasizes the trust gap between human creators and AI-generated personas.
“Authentic audience relationships are built through long-term communication, lived experience, and consistency. While AI avatars may appear convincing, they currently do not replicate the same depth of trust or behavioral influence as human personalities. If audiences later perceive that interaction as inauthentic, it may negatively affect brand perception,” Vladimir added.
Based on current market conditions, JESTER expects AI avatars to serve primarily as complementary tools in media-focused campaigns rather than replacements for human influencers in the near term.
The company recommends a hybrid marketing approach in which brands continue relying on human-led influencer partnerships for performance outcomes while selectively incorporating AI avatars for experimentation and broader awareness campaigns.
The release reflects broader industry discussion around artificial intelligence’s role in regulated digital marketing environments, particularly in sectors where trust and authenticity significantly influence conversion behaviour.
