Haas steps up from a non-executive director role as the free-to-play games supplier targets its next growth phase.
LOW6 has appointed Jeffrey Haas as chairman, promoting the gaming and fintech executive after four years on the board, including time as a non-executive director.
The company said Haas has held senior leadership roles at DraftKings, PokerStars and bwin, and will support LOW6 as it pushes into its “next phase of growth and commercial acceleration.”
Jamie Mitchell, Co-Founder and CEO of LOW6, said: “Jeffrey has been a key part of the LOW6 board for a number of years, bringing both strategic clarity and real-world experience from the very top of our industry. As we continue to scale, his leadership will be invaluable in helping us sharpen our commercial focus, expand into new markets, and build on the momentum we’ve created.
“Jeffrey is someone who understands what it takes to grow gaming businesses at a global level — and just as importantly, how to do it in a way that delivers real value for partners and players alike.”
Haas said: “I am delighted to take on the role of Chairman at LOW6 at such a pivotal moment in the company’s history.
“Since joining as a Non-Executive Director in 2022, it has been a privilege to collaborate with Jamie Mitchell and the Executive team to pivot the business toward a high-growth trajectory.
“Our evolution into a multi-stream revenue business with a truly global footprint is a testament to the team’s agility and vision. From tier-one gaming operators to world-class broadcasters like the BBC and ITV, our client roster reflects the quality and scale of our technology.
“Being named the 43rd fastest-growing company in Europe by the Financial Times this year was a significant validation of our strategy. As Chairman, I am committed to fostering this momentum and working closely with the Board and Management to deliver even greater value and innovation for our partners worldwide.”
