Sweden has seen a long‑term decline in gambling addiction over the past 25 years, despite rapid growth in online gambling availability, advertising, and mobile gaming.
Economist Ola Nevander’s research for the Swedish Trade Association for Online Gambling (BOS) shows that the prevalence of problem gambling has steadily fallen since the early 2000s, even as the market expanded. This trend emerged even with the widespread adoption of digital gaming products and 24/7 access on smartphones.
According to the findings, the proportion of Swedes classified as problem gamblers (based on the Problem Gambling Severity Index) dropped from about 2.2 % in 2008–09 to around 1.3 % by 2021, marking a significant reduction in overall gambling harm.
Gustaf Hoffstedt, Secretary General of BOS, emphasizes that this decline suggests Sweden’s regulatory and industry efforts are moving in the right direction. While the transformation from traditional physical gambling venues to digital platforms has raised concerns, online tools such as responsible gaming technologies and AI‑assisted safeguards are helping reduce problem gambling rates.
However, Hoffstedt cautions that much work remains, because expanded game offerings and persistent advertising mean ongoing responsibility is crucial to maintain and deepen the downward trend.
Report available in full at: Problem Gambling_ENG_20260327[2]
👉 For a similar perspective on gambling addiction prevalence trends in Sweden, see this article:
🔗 Sweden problem gambling falls but still ‘scope for improvement’ — iGamingBusiness.com Sweden problem gambling trend report (IgamingBusiness)
