FairPlay Sports Media (FPSM), a leading sports media and BetTech network, has unveiled FairPlay Customer Insights, a continuously updated commercial decision-making engine built exclusively for UK betting operators.
Powered by a verified panel of over 1,000 active UK bettors, the self-serve dashboard gives operators instant, objective visibility into brand perception, product feature popularity, and competitive performance.
“A major challenge operators face today is understanding exactly why bettors switch apps,” said Jerome Underhill, Chief Operating Officer at FairPlay Sports Media. “Traditional market research is often too slow, expensive, and disconnected from day-to-day commercial decisions. FairPlay Customer Insights was built as a real-time decision-making engine, providing product teams with clarity on how core features—like their Bet Builder—compare to the competition, while helping media teams pinpoint the triggers that convert transient bonus users into loyal, long-term players.”
The platform updates quarterly to track trends over time and includes ‘flash research’ capabilities, enabling operators to submit custom queries to the panel ahead of major events such as the upcoming World Cup. This feature helps operators de-risk campaign planning with actionable insights.
FairPlay is currently onboarding a select group of operators for a 30-day Phase 1 Proof of Concept, offering company-wide access to validate the platform’s intelligence against operational challenges.
