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Allwyn appoints Director of Games to spearhead innovation at The National Lottery

Allwyn, the operator of The National Lottery, has named Katie Harbron as its Director of Games to lead upcoming innovation for The National Lottery’s game offerings.

Katie will head Allwyn UK’s Games Team of Product Marketers and Innovation Managers, reporting to Richard Dawkins, the Managing Director of Digital. She will oversee the performance and growth of The National Lottery’s engaging selection of draw-based games and interactive instant win games.

Katie starts at Allwyn this month after working as Chief Product Officer at the online casino MrQ. Before that, she occupied high-ranking roles at international brands Flutter, Sky Betting & Gaming, and Tombola.

Welcoming Katie to Allwyn Richard Dawkins, Managing Director of Digital said, “Katie brings extensive experience in leading product, content and commercial development for global brands. I am really excited about the impact I know she and her team will have as we further develop our games to meet the evolving needs of our players and to ensure we responsibly generate more money for Good Causes.”

Katie Harbron said, “I have always admired The National Lottery and the unique position it holds in the UK; so the opportunity to play a part in innovating the games is incredibly exciting.”

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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