The Professional Fighters League (PFL) has announced a strategic partnership with Sportradar covering global betting data and betting streaming rights, marking a major step forward in how fans engage with the league’s action worldwide.
Under the exclusive agreement, Sportradar becomes a key pillar of the PFL’s global betting and gaming strategy. The partnership spans the entire betting lifecycle, including official data distribution, pricing services, live streaming, in-play markets, and real-time fan engagement solutions. Together, the organizations aim to deliver one of the most advanced betting ecosystems in professional mixed martial arts.
Through the partnership, PFL betting and audiovisual content will be distributed to Sportradar’s global network of more than 800 sportsbook operators, creating new opportunities for fan engagement and additional revenue streams for the league.
Access to official PFL data will enable Sportradar to power a broad range of in-play betting markets, including next-generation solutions such as the league’s first official real-time betting product designed to unlock live wagering opportunities during fights.
Sportradar will also distribute the official PFL live stream to licensed sportsbooks worldwide via its Watch & Bet network. This enables operators to offer live PFL fights within regulated betting environments, increasing the league’s visibility while driving greater betting engagement across global markets.
John Martin, CEO of the PFL, said:
“Partnering with Sportradar allows the PFL to deliver a best-in-class betting product that matches the scale, professionalism, and global ambition of our league. From live streaming and official data to in-play betting and fan engagement tools, this partnership materially strengthens our commercial offering and supports long-term growth as the PFL continues to expand its global event calendar.”
Moritz Gloeckler, EVP Rights and Strategic Projects at Sportradar, added:
“The PFL is one of the most dynamic and fastest-growing sports leagues in the world right now, and Sportradar is well positioned to help the league capture that fan interest. We’re pleased to work with them to create innovative solutions that drive engagement and transform the fan experience.”
The partnership is expected to support revenue growth, increase global betting activity, and enhance fan engagement through immersive, real-time experiences. It will also play an important role in expanding the PFL’s audience and commercial footprint as the league continues its global expansion into 2026 and beyond.
