BetWright has revealed a new sponsorship agreement with Sky Sports Racing, enhancing the brand’s visibility in horse racing and broadening its exposure through one of the sport’s most popular broadcasting platforms.
As a result of the partnership, BetWright sponsor idents will be included in Sky Sports Racing’s live coverage of UK racing, connecting the brand with a top horse racing broadcaster in the UK and Ireland.
The agreement signifies another advancement in BetWright’s ongoing growth in major sports media agreements as the company aims to engage racing fans through top-tier coverage of the sport.
Sky Sports Racing presents live racing from prominent racecourses in the UK, France, the US, and other key international racing regions, providing daily coverage, in-depth analysis, previews, and reviews for an avid audience of racing fans.
Chris Dilley, Sales Director of Sky Sports Racing added: “It’s fantastic to welcome BetWright as a sponsor partner to Sky Sports Racing. We look forward to working with the team and growing the profile of the brand as we continue to deliver top class coverage and engagement with a loyal and passionate betting audience.”
David Matthews, CEO of BetWright, said: “Horse racing is at the heart of British sport, so partnering with Sky Sports Racing is a natural fit for BetWright. Their coverage brings the sport to life for fans every day, and we’re excited to align our brand with a broadcaster that shares our passion for racing. As we continue to grow, partnerships like this help us move in the Wright direction, connecting BetWright with racing audiences across the UK and Ireland.”
